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Job Description

  • Primarily responsible for developing digital marketing strategies & campaigns for brand building, awareness and taking proper measures to evaluate & improve the performance.
  • Build a brand’s social media profiles from scratch and administer daily activities.
  • Run organic and paid campaigns to effectively communicate the message to the target audience.
  • Analyzing consumer behavior through community handling
  • Basic knowledge of SEO/SEM
  • Coordinate with digital agencies for the timely execution of digital campaigns.
  • Develop engaging and creative content for regularly scheduled posts, which enlighten audiences and promote brand awareness
  • Managing bids & budgets to improve paid advertising performance. 
  • Measure & track digital marketing performance aligns with brand goals.
  • Maintaining industry relevancy by identifying and analyzing the latest digital trends & competitors online analysis
  • Performing keyword research to scale accounts. 
  • Manage in-store & on-store marketing executions w.r.t trade promotions.
  • Manage PR activities of the brand
  • Organize and oversee the execution of BTL and outdoor campaigns
  • Manage printing & POS materials & other items whenever required.
  • Coordinate with vendors for the development of different marketing materials & maintain vendor’s records.
  • Gain market insights for A, B & C category stores respectively.
  • Daily market visits required as assigned by the brand manager
  • Manage Gondola placements in terms of product availability & visibility at every single store assigned.
  • Should have a positive attitude to take challenges and meet deadlines.
  • Conduct market research to analyze consumer behavior e.g. purchasing habits, trends and preferences.
  • Must be a good team player along with good communication and presentation skills.
  • Must have a good command of Microsoft office.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
25 - 40 Years
Minimum Education:
Degree Title:
BBA / MBA - Marketing
Career Level:
Experienced Professional
3 Years - 5 Years (relevant work experience)
Apply Before:
Nov 26, 2020
Posting Date:
Oct 26, 2020
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