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Job Description

Job Responcibilities:

• Work with clients to create digital content strategies which will help them to obtain their objectives

• Manage a team of digital content executives and copywriters

• Edit, proofread and improve writers’ posts

• Liaise with content writers to ensure brand consistency

• Writing creative ads for different advertising platforms and website copies

• Optimize content according to SEO

• Produce technical content such as CMS Manuals, etc. on certain products

• Create and publish engaging content

• Manage all aspects of content production and maintenance for all clients, including blogs, articles, whitepapers, email marketing, imagery and videos

• Create a content calendar which will return maximum ROI for both the client and the agency

• Collaborate with marketing and design teams to plan and develop site content, style and layout

• Manage all aspects of the content marketing process, ensuring all content is promoted to the right audience

• Work with the analytics team to analyse content performance and suggest improvements

• Ensure all content produced meets the client’s objectives and accurately reflects their tone and brand

• Oversee all relationships with external content producers, taking full responsibility for the commissioning, editing and delivery of all outsourced content

• Ensure all content is delivered on time and to budget

• Manage content distribution to online channels and social media platforms to increase web traffic

• Ensure compliance with law (e.g. copyright and data protection)

• Stay up-to-date with developments and generate new ideas to draw audience’s attention.

Key Skills/Experience:

• At least 3-5 years of experience working in the digital sector in a similar role

• English, Marketing or Humanities degree preferable but not essential

• Strong working knowledge and understanding of HTML, CSS, JavaScript, digital advertising and SEO

• Email marketing experience desirable

• Strong attention to detail and outstanding written and verbal communication skills

• Proven track record producing quality content for a range of clients in a range of sectors to a tight deadline

• Partnership and team management experience essential

• Experience of creating and managing a wide range of digital content, including videos, infographics and imagery

• Ability to work under pressure and mange conflicting workloads

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
May 16, 2018
Posting Date:
Apr 16, 2018
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Traffic Digital

Information Technology · 11-50 employees - Karachi

Traffic Digital is a leading digital marketing company of Dubai, UAE, offering people and businesses the opportunity to get the most out of their digital/online presence. We cater exclusively to the IT markets of the Middle East, dealing primarily in following services/solutions: Professional Websit ...Read More

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