Posted Nov 15, 2017
Essential Functions:
• Provide support to Ecommerce projects with product management, ideation, submission, delivery, and enhancement of the product.
• Proficiency with website analytics software. Knowledge of ecommerce metrics and key-performance indicators.
• Work cooperatively with eCommerce Managers and Team Members
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Analyze link profile to identify potentially toxic and/or spammy links
• Develop SEO/SEM roadmaps, including recommendations on site structure and link opportunities; assess the impact and lead cross-functional coordination of resulting SEO/SEM projects
• Monitor overall SEO/SEM program success with regards to ranking, indexed pages and backlinks
• Perform competitive analysis and benchmarking and monitor and measure search positioning
• Guide mobile SEO/SEM strategy moving forward
• On-Site Optimisation (title tags, meta descriptions, etc.)
• Outreach Strategy and implementation
• Developing an optimization plan
• Making changes necessary to the site and implementing the plan.
• Provide SEO/SEM analysis and recommendations in coordination with elements and structure of websites and web pages
• Reporting on success and activity to clients
• Liaising with management team
• Geographical targeting and geo search
• Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals – general and keyword specific
• A critical element of this role is to improve rankings for the clients assigned to your portfolio, and deliver reporting on a monthly, bi-weekly or weekly basis.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Job Details
Traffic Digital
Traffic Digital is a leading digital marketing company of Dubai, UAE, offering people and businesses the opportunity to get the most out of their digital/online presence. We cater exclusively to the IT markets of the Middle East, dealing primarily in following services/solutions: Professional Website Design Mobile Marketing Development Animation & Interactive Media Development Web Content Management System Search Engine Optimization Social Media Marketing eCommerce Implementation Outsourcing Services We currently maintain a sub-office in Karachi, Pakistan, and are on a constantly look out for energetic and talented individuals to help us keep our market edge.
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