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Job Description

The Social Media Executive would oversee the Social media marketing/advertising strategy of the company. Individual would be responsible for developing the strategy used in online marketing/advertising of a company & client’s products/services, utilizing multiple social media advertising platforms including YouTube, LinkedIn, Twitter, Facebook, Instagram among others. Additional responsibilities would be to formulate various online promotions and e-mailing campaigns to spread client’s message effectively as well as perform consumer research to discover other ways of reaching customers via the Internet.  

Requirements of the Role:

  • Experience in strategizing and managing online social media marketing & advertising campaigns.
  • Strong understanding of current online marketing concepts, strategies and best practices.
  • Experience in ecommerce, CMS, Email marketing, and social media.
  • Excellent analytical skills, ability to quickly understand and resolve issues
  • Excellent time management skills, ability to thrive in a fast-paced environment
  • Willing to work for long hours when needed
  • Excellent oral and written client communication skills
  • Proficient in Outlook, Excel, Access, PowerPoint, and Word
  • Well versed in various Internet community and e-commerce applications

Responsibilities:

  • Develop, implement and manage comprehensive social media advertising/marketing campaigns for clients and company
  • Hands-on experience & knowhow of advertising on Facebook, YouTube, LinkedIn, Twitter, Instagram and other social media platforms
  • Measure, track and analyze the performance of the campaigns
  • Collaborate with a wide array of business and technology partners to continuously build and evolve digital communication channels.
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
  • Negotiate with media suppliers to achieve the best price for clients.
  • Manage the contact database and assist with lead generation activities
  • Research new social media opportunities that may benefit the business of company and clients
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly trends in mobile marketing.
  • Develop and manage projects, strict adherence to deadlines and budget, developing and revising ideas, and implementing projects

Other Requirements:

  • Clients/partners Communication (Both Written & Oral)
  • Expertise in Strategizing and Implementing Social Media Marketing/Advertising campaigns across all social channels including Facebook, YouTube, Twitter, LinkedIn, Instagram, etc.
  • Expertise in managing overall campaign(s) performance

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
(Preferably Masters) in Management, Media Sciences, Marketing
Career Level:
Experienced Professional
Experience:
2 Years - 4 Years
Apply Before:
Aug 31, 2017
Posting Date:
Jul 17, 2017
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Traffic Digital

Information Technology · 11-50 employees - Karachi

Traffic Digital is a leading digital marketing company of Dubai, UAE, offering people and businesses the opportunity to get the most out of their digital/online presence. We cater exclusively to the IT markets of the Middle East, dealing primarily in following services/solutions: Professional Websit ...Read More

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