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Job Description

We are looking for a Digital Marketing Expert, with solid experience across Social Media Marketing & Pay Per Click Advertisements. The candidate should have an in-depth understanding of Facebook Business Manager, with a grasp on how to identify the audience, plan a campaign and execute it on Facebook. Equally, the candidate should be able to use Google Adwords, and should also be able to show strength in audience identification via Google Analytics & Facebook Pixel. The candidate should also understand and have a proven track record with ‘Retargeting’. It would be a plus point if the candidate can demonstrate a working knowledge of ‘Front End Web Technologies’ from a marketing perspective. This includes a good understanding of web page structure (HTML/CSS), alongside a basic understanding of JavaScript.


●     Exceptional Skill with Facebook Business Manager, 360 degree understanding of synchronization between Facebook & Instagram

●     In-depth understanding of the differences between the algorithms used behind Reach, Traffic Generation, Brand Awareness, Engagement, etc.

●     Experience in setting up and optimizing Google Adwords campaigns

●     Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

●     Experience in optimizing landing pages and user funnels

●     Experience with A/B and multivariate experiments

●     Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

●     Working knowledge of HTML, CSS, and JavaScript development and constraints

●     Up-to-date with the latest trends and best practices in online marketing and measurement

Skills and Qualifications

●     Industry experience of running SMM & PPC campaigns over multiple projects

●     Strong analytical skills and data-driven thinking, showing a grip on Facebook Pixel & Google Analytics

●     Bachelor/Master degree in the relevant field from an accredited institution (national or international)

●     Good knowledge of web technologies and a ‘client-side approach’ to problem-solving

●     Awareness of industry trends across Digital Marketing, Design and Development

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Bachelor/Master degree in the relevant field from an accredited institution (national or international)
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jul 21, 2019
Posting Date:
Jun 21, 2019
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Tutoria Pakistan

Education/Training · 51-100 employees - Islamabad

ptutoria pk is fast paced, modern organization looking to set the tone for online education in Pakistan. We aim to be a one-stop solution for year-long studies and exam preparation, benefiting a range of stake holders from students, parents and educational institutes. We have designed high-quality s ...Read More

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