We are looking for a Digital Marketing Expert, with solid experience across Social Media Marketing & Pay Per Click Advertisements. The candidate should have an in-depth understanding of Facebook Business Manager, with a grasp on how to identify the audience, plan a campaign and execute it on Facebook. Equally, the candidate should be able to use Google Adwords, and should also be able to show strength in audience identification via Google Analytics & Facebook Pixel. The candidate should also understand and have a proven track record with ‘Retargeting’. It would be a plus point if the candidate can demonstrate a working knowledge of ‘Front End Web Technologies’ from a marketing perspective. This includes a good understanding of web page structure (HTML/CSS), alongside a basic understanding of JavaScript.
Responsibilities
● Exceptional Skill with Facebook Business Manager, 360 degree understanding of synchronization between Facebook & Instagram
● In-depth understanding of the differences between the algorithms used behind Reach, Traffic Generation, Brand Awareness, Engagement, etc.
● Experience in setting up and optimizing Google Adwords campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimizing landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Up-to-date with the latest trends and best practices in online marketing and measurement
Skills and Qualifications
● Industry experience of running SMM & PPC campaigns over multiple projects
● Strong analytical skills and data-driven thinking, showing a grip on Facebook Pixel & Google Analytics
● Bachelor/Master degree in the relevant field from an accredited institution (national or international)
● Good knowledge of web technologies and a ‘client-side approach’ to problem-solving
● Awareness of industry trends across Digital Marketing, Design and Development
ptutoria pk is fast paced, modern organization looking to set the tone for online education in Pakistan. We aim to be a one-stop solution for year-long studies and exam preparation, benefiting a range of stake holders from students, parents and educational institutes. We have designed high-quality study material which is catered various educational boards across Pakistan: Federal, Rawalpindi, Lahore, Gujranwala, Karachi, Peshawar boards, with many more to come. We work primarily on software, applications and content related to online education. Our areas of hiring currently include: Paid Social Media Marketing & Google Adwords Front End Development Back End Development/p