Posted Jan 20, 2018 2 views
The Pay-Per Click Specialist will work closely with the sales team and he should understand business drivers and hold effective communication skills to build-up and maintain close relationships with clients and the top-layer search engines and other advertising channels. Candidate will be responsible for implementing ways to improve clients' websites organic search rankings (SEO) with particular prominence on PPC. This includes keyword research, analyzing clients’ websites, documenting PPC variations, and communicating changes to the client. In addition, the PPC Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company.
Important Duties and Responsibilities
- Conduct keyword research and selection for pay-per-click campaigns. - Analyze websites and document changes required for PPC. - Monitor, on an on-going basis, clients’ PPC results and manage projects to ensure continued high rankings. - Provide ongoing support of all PPC initiatives including reporting, analysis and optimization recommendations. - Proactively make strategic PPC campaign recommendations. - Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns. - Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. - Optimize landing pages for search engine quality score. - Serve as liaison with paid search engine contacts. - Web development experience is a plus.
JOB REQUIREMENTS
- Minimum of 1 years of pay-per click’s experience. - Must have knowledge of Google Ad words, Yahoo Search Marketing, and Bing Ad Center. - Knowledge of PPC advertising on social media channels (Twitter, Face book, LinkedIn) preferable - Ability to perform research, analyzes websites, document changes, and makes decisions regarding optimization approach. - Ability to compile and analyze search data and metrics and make decisions regarding campaign direction. - Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Job Details
Tyson technologies
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