We are looking for an SEO/SMO/SEM expert to manage all search engine / Social Media optimization and marketing activities.

Responsibility of this position includes managing all SEO / SMO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

  • Perform ongoing keyword discovery, expansion and optimization
  • Implement search engine optimization recommendations
  • Research and analyze competitor’s keywords
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO & SMO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Manage and Develop institution's presence on social networking sites including Facebook, Twitter, Linkedin and other similar community sites.
  • Maintain our presence on relevant social media platforms as required.
  • Manage Social media campaigns.
  • Develop and implement external and internal social media marketing startegy, coordinating with other departments to ensure effective social media presence.
  • Monitor trends in social media tools and innovations and report/present them internally
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing

Requirements

  • Proven SEO, SMO & SEM experience
  • In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO, SMO and SEM
  • Strong analytical abilities and problem-solving skills
  • Should have expertise in SEO On-Page
  • Should have knowledge about Search Console, Google Analytics
  • Knowledge of Web Usability & User Behaviour Analysis 
  • Should be able to identify errors from Google Search Console
  • Experience conducting SEO site audits and in-depth analysis
  • Ability to conduct and analyze keyword research Ability to analyze backlinks
  •  Knowledge of HTML4/5, CSS, JavaScript, and familiarity with basic server and hosting concepts
  • Strong interpersonal communication skills

 

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Mar 08, 2019
Posting Date:
Feb 07, 2019

United Software & Technologies Intl. (Pvt.) Ltd.

Services · 51-100 employees - Lahore

pUnited Software & Technologies Intl. (Pvt.) Ltd./p

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