1. Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
2. With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
3. Overseeing PPC campaigns monitoring their performance and return on investment.
4. Writing informative and effective search engine optimised copy for the website and external blog postings.
5. Using the CRM to maximise online marketing opportunities.
6. Managing the company’s email marketing campaigns.
7. Monitoring return on investment for the different online marketing campaigns.
8. Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
9. Managing the content diary for social media content.
10. Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
11. Monitoring social media for company mentions and engaging with customers where relevant.
US Health Care projects revolving around Healthcare providing bodies in the United States. Examples include Hospitals, Solo practices, groups of doctors, ACOs etc. Our projects are mainly service oriented; where we perform specialised services for these bodies. One of these services is Medical Billing. The other is Health Care IT consultancy. Workflows in the HIT department are aimed toward saving the aforementioned bodies from government penalties, and procure government incentives for the same. We are based in Ontario, California; while the back office is in Lahore, Pakistan. Our creative spark, partnered with relentless hardwork and passion, is what distinguishes us from other HIT companies. Quality client service being our goal; we like to hire self motivated and bright individuals who can actively contribute to the growth of our company, and their own careers./p