Posted Dec 18, 2018
ICORE is looking to recruit a Senior SEO Team Leader with wide experience (8-10 years minimum) in both off page and on page optimization of diverse field of E-COMMERCE (Fashion Industry) web sites mostly USA based. Extensive knowledge of search engine behavior and a proven track record with evidence is required (The candidate should be able to give the portfolio with ranking).
Note: Only apply if you think you have something special in you. We do not want a random SEO guy but rather a pure Mogul of this field who is passionate and wants to attain a high level in the organization.
RESPONSIBILITIES
- Plan and execute a SEO Plan after thorough SITE AUDIT (Manual and tool based) along with adaptive marketing strategies and improving them with changing market trends.
- Manage social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
- Monitor website analytics and improving the website as per analytics feedback and findings.
- Execute and Manage PPC and Retargeting campaigns for brands.
- Work in close coordination with the Content and Editorial team to identify and publish the right content for brand’s blog, website and social media channels.
- Improve the lead capturing process and optimizing it to improve the lead-to-customer conversion rate.
- Build partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand.
- Develop and execute high-quality, high-scale marketing and re-engagement programs
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
- Work closely with cross-functional teams (engineering, product, creative, marketing) to implement and scale successful campaigns
REQUIREMENTS
- A results-oriented, marketing expert who thrives on identifying and executing business opportunities
- Emphasis on Marketing or Business with relevant work experience in online marketing, mobile app advertising, and marketing analytics
- Experience managing and optimizing campaigns with Google and other vendors
- Experience in online marketing disciplines with a strong emphasis in ROI driven performance marketing
- Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent
- Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detailing.
- 8-10 years of Experience is the MUST.
- Expertise in SEO, SEM, and web analytics
- Experience running marketing automation platforms
- Marketing campaign planning and management experience
- A sense of urgency to drive projects to completion
- Track record of delivering quality work on time
Job Details
USSL (PVT) LTD
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