Key Responsibilities:

  • Build, monitor and optimize paid media brand content marketing campaigns (engagement, traffic, conversion) on social media (Facebook, Instagram, Pinterest, Snapchat, etc.).
  • Develop targeting, budget, timing and platform optimization settings based on the content and its relation to the overall marketing strategy.
  • Collaborate with internal marketing and creative team to provide content directives as they relate to platform, audience and format specific creative required to meet content KPIs.
  • Build, optimize, maintain and grow our social audience segments from both paid and organic social activities.
  • Monitor campaign pacing, maintain and update budgets to reflect projected and actual spend
  • Provide detailed weekly reporting and analytics that can be shared with key stakeholders.
  • Contribute to overall digital marketing strategy especially as it relates to the distribution of content
  • Other duties as assigned.

Position Requirements:

  • Bachelor's degree or equivalent.
  • Minimum 4 years experience in running Facebook Ad campaigns (engagement, traffic, conversion).
  • Experience in planning Ad strategies on social media.
  • Experience in marketing/sales funnel development.
  • Fluent in social media and associated culture.
  • Well versed in Facebook Ads Manager, Google Analytics and Excel, certifications preferred.
  • Detail oriented and organized.
  • Strong Interpersonal skills including collaboration, communication, and customer focus.

 

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Department:
Sales and Marketing
Job Location:
Gender:
No Preference
Age:
21 - 35 Years
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
4 Years (Experience in running Facebook Advert campaigns)
Apply Before:
Mar 14, 2018
Posting Date:
Feb 13, 2018

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