Writing: Along with some knowledge of the SEO (Search Engine Optimization) tool, the Social Media Manager should know how to write effective and relevant copies for various platforms like Facebook, Instagram, Twitter etc.
Research: Social Media Managers need to keep up with the latest social and digital media trends and the activities of the competitors.
Problem-Solving: Social Media Managers often have to face the challenge of conveying the correct message on the right platforms; no matter what the nature of the message may be. There are times when Social Media Managers might also have to deal which angry or demanding clients.
Organization: Social Media Manager needs to determine the audience and come up with different tactics to effectively reach the selected audience.
Interpersonal Skills: Social Media Managers are the sole bridge between the public and the company, thus, they need to be easily approachable by both the parties.
Technical: It is important that the Social Media Manager is considerably tech savvy who understands computers, internet, social media platforms and SEO, since these are the things most of their work is based on.
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