Posted May 08, 2026 72 views
Vintage Yard seeks an experienced Ecommerce Shopify and Marketing Expert to lead our online sales initiatives and oversee a small, dynamic team of two members. This role requires proficient expertise in Shopify store setup, product listing optimization, and a comprehensive understanding of digital marketing strategies including SEO, pay-per-click advertising, and social media marketing. The ideal candidate brings at least three years of experience managing ecommerce platforms and driving effective marketing campaigns that increase traffic, enhance customer engagement, and boost sales revenue. Strong communication skills are essential to effectively collaborate within the team and coordinate marketing efforts across various channels.
The role involves managing and implementing marketing automation tools, conducting performance analysis using Google Analytics, and optimizing conversion rates through continuous evaluation of campaign effectiveness. The Ecommerce Shopify and Marketing Expert will also oversee inventory management and customer relationship management activities to ensure smooth operations and exceptional customer experiences. Integration of Shopify with social media platforms like Instagram and Facebook, along with expertise in Facebook Business Manager and Facebook Pixel setup, is critical to leveraging the full potential of online advertising and targeted marketing efforts. This position is key to expanding Vintage Yards online presence and driving sustained ecommerce growth.
Responsibilities
- Lead the setup, configuration, and management of the Shopify store to ensure a seamless online shopping experience.
- Optimize product listings for search engines and user engagement to increase visibility and drive sales.
- Develop and execute SEO strategies tailored to ecommerce to improve organic traffic and search rankings.
- Plan, create, and manage email marketing campaigns to promote products and retain customers.
- Design and implement pay-per-click advertising campaigns on platforms such as Google Ads and Facebook Ads to maximize ROI.
- Coordinate social media marketing efforts, including Instagram Shopping integration and Facebook Business Manager campaigns, to enhance brand presence and customer engagement.
- Monitor and analyze website and campaign performance using Google Analytics and other tools, adjusting strategies to improve conversion rates.
- Implement Shopify marketing automation techniques to streamline marketing processes and reduce manual efforts.
- Manage inventory within the Shopify platform to maintain product availability and accurate stock levels.
- Oversee customer relationship management activities to foster strong customer loyalty and address customer inquiries effectively.
- Set up and optimize Facebook Pixel for advanced tracking, retargeting, and analysis of ad performance.
- Collaborate with the team of two to distribute tasks, provide guidance, and ensure timely completion of marketing projects.
- Stay updated with the latest trends and technologies in ecommerce marketing and incorporate innovative strategies into current practices.
- Maintain clear and effective communication with internal teams and external stakeholders to ensure alignment on marketing objectives and deliverables.
Skills
Vintage Yard
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