- Develop and manage digital marketing campaigns
- Oversee social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Identify and/or fix any errors or bugs in online content
- Edit and post videos, image ads and audio content to social sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts/social posts will be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video/Image editing skills: Website and social media content will not just be text but frequently visual as well
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
An undergraduate degree in marketing (or a professional marketing qualification) is sought. Any humanities degree is just as good. Membership of the Chartered Institute of Marketing can be an advantage.
Experience of between one and three years in digital communications and marketing is expected. Experience or a qualification in graphic design can be helpful.
Good written and spoken English is required.