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Job Description

• Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Manage the creation of large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Manage Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.

• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.

• Monitor and evaluate search results and search performance across the major search channels.

• Communication to team and management on project development, timelines, and results.

• Provide oversight and work closely with the other team members to meet company goals.

Professional Competencies

• Passion for Search and internet marketing.

• Outstanding ability to think creatively, and identify and resolve problems.

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

• Ability to clearly and effectively articulate thoughts and points.

• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving company goals.

• High levels of integrity, autonomy, and self-motivation.

• Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• Experience working with popular PPC ad platforms (Google AdWords).

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

• AdWords certification a plus.

• BS/BA degree preferred.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Sep 09, 2019
Posting Date:
Aug 09, 2019
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Viral Webbs

Information Technology · 51-100 employees - Islamabad

IT Company

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