E-commerce Business Manager

As an E-commerce Business Manager at Vista Group, you will play a pivotal role in driving the growth and performance of our online business. You will oversee the development and execution of e-commerce strategies, ensuring alignment with overall business objectives. This position demands a strong understanding of various e-commerce platforms, digital marketing techniques, and data analysis methods. Additionally, you will manage and mentor a team of six individuals, fostering a collaborative environment to enhance productivity and improve our e-commerce offerings. Your expertise in customer experience and supply chain management will contribute significantly to achieving sales targets and optimizing operational efficiency. You will be responsible for navigating the complexities of e-commerce, ensuring our digital presence remains competitive and innovative.
Responsibilities

Develop and implement comprehensive e-commerce strategies to enhance online sales performance and improve customer engagement.
Manage and lead a team of six professionals, providing guidance, support, and training to ensure high performance and skill development.
Analyze market trends and competitor activities to identify opportunities for growth and improve our market position.
Oversee the management of all e-commerce platforms, ensuring they are optimized for user experience and conversion rates.
Utilize data analysis tools like Google Analytics and Salesforce to track, measure, and report on the effectiveness of e-commerce initiatives.
Develop and implement digital marketing campaigns, including SEO, social media marketing, and email marketing, to drive traffic and increase brand awareness.
Collaborate with cross-functional teams, including supply chain management and customer service, to ensure seamless operations and delivery of products.
Conduct regular market research and competitive analysis to inform strategic planning and identify new product opportunities.
Utilize project management skills to oversee e-commerce projects from inception to completion, ensuring they are delivered on time and within budget.
Create and manage content within Content Management Systems (CMS) to ensure our website remains fresh and engaging for customers.
Implement measures to improve customer relationship management processes, enhancing customer satisfaction and loyalty.
Leverage data visualization tools to present findings and insights to stakeholders, facilitating informed decision-making.
Monitor and adjust social media strategies using social media analytics tools to enhance engagement and reach.
Lead SWOT analysis sessions to identify strengths, weaknesses, opportunities, and threats concerning our e-commerce initiatives.
Develop and maintain a comprehensive understanding of supply chain processes to ensure timely delivery and efficient inventory management.