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Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Digital Marketing Manager

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·         Design, build and maintain our social media presence

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Identify trends and insights, and optimize spend and performance-based on the insights

·         Brainstorm new and creative growth strategies

·         Plan, execute and measure experiments and conversion tests

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimizes user funnels

·         Collaborate with agencies and other vendor partners

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

·         BS/MS degree in marketing or a related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B and multivariate experiments

·         Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·         Working knowledge of ad serving tools (e.g., DART, Atlas)

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
IT Department
Job Location:
Thokar Niaz Baig, Lahore, Pakistan
Gender:
No Preference
Age:
25 - 33 Years
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Experience:
2 Years - 5 Years
Apply Before:
Jun 10, 2019
Posting Date:
May 10, 2019
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WBM Pvt Ltd

Information Technology · 601-1000 employees - Lahore

WBM International core values are deeply rooted in fair business proceedings, superior quality products, excellent service, a safe and healthy environment and respect for all people.We believe that every piece of product delivered should be top quality; therefore, all necessary quality controls a ...Read More

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