Posted May 17, 2026 26 views
The Google Ads Specialist at Anzivota .Inc will be responsible for managing and optimizing paid search campaigns across a range of platforms, primarily focusing on Google Ads. The candidate must have experience handling campaign budgets strategically to maximize efficiency and results. Familiarity with Facebook Ads or ecommerce brand advertising is advantageous, adding depth to cross-channel marketing initiatives. Excellent communication skills in English will support client interaction and reporting. Although this position does not include managing a team, it requires enthusiasm for staying current with trends and best practices within the PPC advertising ecosystem to continuously elevate campaign performance.
Responsibilities
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Develop, implement, and optimize Google Ads campaigns to achieve client objectives, including lead generation, sales growth, and brand awareness.
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Conduct in-depth keyword research to identify the most effective terms and phrases for audience targeting and campaign success.
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Integrate Google Analytics with Google Ads to analyze user behavior and conversion funnels, providing actionable insights for optimization.
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Monitor daily campaign performance metrics such as CTR, CPC, conversion rate, and ROAS to guide optimization strategies.
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Manage advertising budgets effectively to ensure optimal spend allocation and maximize return on investment (ROI).
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Perform A/B testing on ad creatives, landing pages, and audience targeting to improve campaign performance and reduce customer acquisition costs.
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Prepare detailed reports on campaign progress, results, and recommendations for clients and internal stakeholders.
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Stay updated with the latest PPC platform changes, tools, and digital marketing trends to maintain a competitive advantage in campaign execution.
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Collaborate with content, design, and web development teams to align advertising campaigns with overall marketing strategies and brand messaging.
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Evaluate and implement audience targeting options, including remarketing lists, demographic segments, and geographic targeting.
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Ensure compliance with advertising policies and industry best practices to maintain campaign quality and account health.
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Apply knowledge and experience from Facebook Ads or eCommerce advertising to optimize cross-platform marketing strategies when appropriate.
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Work independently with strong time management skills to meet deadlines and deliver campaigns on schedule.
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Identify opportunities for process improvement and recommend data-driven enhancements to campaign management workflows.
Skills
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