· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
· Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
· Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
· Implement link building campaigns in coordination with client SEO goals
· Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
· Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
· Research and administer social media tools in support of clients’ social media strategy
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
· Monitor and evaluate search results and search performance across the major search channels
· Communication to team and management on project development, timelines and results
· Work closely with the other team members to meet client goals
· To provide accurate reports and analysis demonstrating effective return on investment (ROI).
· Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
· Competitor research
· Brand development
· Responsible to boost up traffic & revenues for the given projects
· Develop and manage social media strategy and activity on social media
· Monthly update report to management
· WordPress Site Management and theme configuration
· WordPress Theme Customization
Skills Required:
· Hands on experience on the back-end SEO elements such as meta tags, Google webmasters, Google Analytics, Site speed optimisation, Canonical Tags and related skills
· Proven success in link building and viral strategies
· The ability to implement an effective local and long-tail search strategy
· Hands on experience in google analytics and google webmaster analysis and reporting
· Excellent knowledge of onsite and offsite SEO techniques, including keyword analysis and web stats reporting
· Experience in managing successful social media campaigns, and a solid understanding of social media marketing
· Proficiency in MS Excel, PowerPoint, and Word
· Excellent Communication Skills
· Strong convincing power!
· Good design and graphics sense and should have ability to create Creativity (Designing marketing Campaigns), should be able to think out of the box!
· Design creative and unique themes with aesthetic and elegant designing skills.
· Aesthetic to develop attractive websites, logos, prints etc.
· Creativity (Designing marketing Campaigns), should be able to think out of the box!
Workplains offers a global solution for business process automation. This solution is a key tool for enterprises and government organizations striving for improved customer service; competitive advantage; organizational productivity; and tighter adherence to statutory and other regulatory standards.