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Job Description

YAP Pakistan (Pvt) Ltd, a financial technology company that is soon going to be launching its mobile wallet and app-based financial management, is looking for a digital marketing manager for its Lahore Office.

They would be responsible for the following.

  • Plan, develop, spearhead, manage and monitor end-to-end digital marketing, social media strategies and campaigns, including SEO/SEM, online presence and communications, under guidance from Management and Head of Marketing
  • Design all strategies/campaigns to create the highest impact and the best ROI, within decided budgets, and in line with brand’s established image and tone
  • Study economic indicators, track changes in supply and demand (in line with current and future needs of customers), and monitor (and analyze) competitor strategies
  • Collaborate internally to create engaging and welcoming landing pages and optimize user experience and user funnels, and study the conversion points to enhance customer satisfaction
  • Coordinate with design department to ensure most effective aesthetics and most effective visual communication design
  • Report and present on ROI, effectiveness, lead generation, customer satisfaction/feedback and of all running campaigns


  • Plan, develop and execute best fitting social media campaigns aligned with company’s marketing strategies on decided platforms
  • Ensure that content published meets brand guidelines, established tone and overall communication style
  • Monitor social media channels to build a community of followers, handle support questions, and increase engagement.
  • Identify and analyse the specific traits, behaviors, patterns and requirements of brand's developing community and design all digital campaigns accordingly
  • Ensure brand relevance and positive brand associations, build brand loyalty and strong sense of community through all social media interactions of the Company, eventually enhancing brand equity
  • Nurture all users/customers, and ensure timely, comforting and reassuring response to them through active and inclusive customer service  


  • Ensure properly timed/dated, relatable, tone-compliant, humanized/considerate, politically-correct, non-political, progressive, localized (yet global), non-offensive (for any nationality, ethnicity, caste, race, people, religion, sect, gender, age, identity, group, organization etc), fun and targeted content/copy/communication
  • Design and manage logistics and dynamics of distributing content according to scheduled and current events to have maximum exposure and engagement
  • Manage all credentials, management and upkeep, memberships (and renewals) and profiles of company's social media platform presence
  • Always keep all digital marketing, social media and community engagement analytics on hand and be able to report engagement rate, click-through rate, bounce rate, conversion rate, amplification rate and cost per conversion etc. at any given time
  • Stay up-to-date with the latest industry, digital and technology trends, and pro-actively suggest progressive digital marketing, social media and community management trends


  • Min 4 years experience of working in a reputable product-based tech company - financial technology experience preferred
  • At least a BBA (H) or a business degree. MBA preferred
  • Excellent communication and presentation skills
  • Excellent leadership and interpersonal skills

We offer market-competitve salaries and benefits package (including provident fund and health insurance with OPD etc.). 

We are an equal opportunity employer.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
25 - 45 Years
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Oct 16, 2021
Posting Date:
Sep 15, 2021
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YAP Pakistan (Pvt.) Ltd.

Banking/Financial Services · 101-200 employees - Lahore

YAP is an international financial technology company with its Holding Office in UAE, and its subsidiaries in Middle East, Ghana and Pakistan. YAP also plans to open its subsidiaries in South and South East Asia. We are offering a fully digitized platform providing services to all classes of professi ...Read More

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