Posted Feb 10, 2021 31 views
Online learning is exploding. Companies like Lynda, Udacity, Coursera and Udemy are taking off left and right and massive value is being created. This is an incredible place to be if you have a space staked out. We do. Illumeo is the leader in online learning for accounting and corporate finance professionals. We have thousands of subscribers and our corporate clients include Google, Oracle, Cisco, Intuit, Yelp, Carnival Cruises and many more. But we’re just getting started.
We are looking for Product Marketing Specialist with product development and marketing experience of SaaS products; ideally in a B2B environment. You will be working towards developing learning solutions for specific industry segments and functions by analyzing their needs and working closely with our development and digital marketing teams to define product offerings, help the dev team test them as needed, and help the marketing team communicate these solutions to the right audience. Your goal will be to know industry trends, position Illumeo’s learning solutions in line with client’s requirements, and help develop the best products and marketing tactics to promote these solutions.
The right candidate would have helped develop products and solutions for business customers, working effectively with both development and marketing teams to build great product and see it through to success.. Prior experience of working in education/training sector is desirable but not a must.
Responsibilities:
- Study and learn Illumeo’s products and solutions.
- Analyze study area preferences and training requirements for specific industries and segments.
- Recommend new study areas, courses and certifications in line with developing online and live learning marketplace trends.
- Prepare competitive product grids and identify gaps relative to competitive offerings.
- Develop learning solutions in line with client/industry requirements, always looking to anticipate user and client needs to build the best solutions possible.
- Plan and implement strategies and initiatives for solution pricing, launch and advertising.
- Work with digital marketing team to develop, design and implement product campaigns.
- Position Illumeo’s enterprise solutions as quality leader for accounting, finance and HR related functions/specialties.
- Evaluate product and campaign performance with an eye towards continuous improvement.
Requirements:
- Experience working in product marketing in tech or education/training industry.
- Experience creating market and competitive offer analysis.
- Working knowledge of digital marketing techniques and tools.
- Analytically driven and keen eye for detail.
- Bachelor’s degree in business/ marketing/ communications or related discipline.
Skills
Job Details
Yuztech is a leading provider of online internet solutions specializing in corporate website design, Software and Web Application Development as well as graphic and logo design, digital marketing and search engine optimization. Established in 2001 with an in-house team of programmers, graphic designers and web designers that have developed over 160 projects to date. Our specialities are the creation of commercial corporate websites, content management systems, complex database & software development for businesses and organizations of all sizes. Use Yuztech for your web site design needs, you will be calling on a professional software company.
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