Posted May 18, 2021 7 views
• Develop and implement the social media strategy through competitive research, platform determination, benchmarking, messaging as well as identifying the audience
• Supervise the social media strategy for the company ensuring it aligns with the company’s brand
• Stay up to date with advances in social media technology and the latest social media platforms
• Develop reporting frameworks to evaluate return on investment on the various platforms
• Follow up on social media for customer comments both positive and negative
• Evaluate social media insights to guide future social media campaigns
• Make sure approaches to social media are relevant and appropriate for each medium
• Always look for social media for off-diary stories and content
• Collaborate with the product team to increase the impact on their campaigns
• Collaborate with the marketing team to look at ways social media can work within wider campaigns
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