- The candidate selected for this position will be responsible for optimizing our digital campaigns while also working with multiple internal teams including Product and Design & Development to create end-to-end marketing strategies.
- Further, he (or she) will be tasked with driving the company strategy and results around our efforts to engage customers and pursue business growth using various marketing channels, measuring and reporting on the performance of all digital marketing campaigns, conducting assessments against goals (ROI and KPIs), identifying trends and insights, optimizing marketing spend and performance based on insights, brainstorming new
- creative growth strategies, analyzing data to identify problems and opportunities, planning budgetary controls for the digital marketing (DM) team, reviewing new technologies (keeping the company at the forefront of DM developments), exploring user acquisition and retention strategies, tracking user journeys and funnels, and defining OKRs (objectives and key results) for enhanced channel experiences.
Job Location: Lahore
Experience: 5+ Years (excellent communication and analytical skills along with hands-on web analytics, Google Ads, Facebook Ads Manager, and other major marketing platforms experience).