We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
- Perform keyword research
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of analytics tools (Google Analytics)
- Understanding of HTML and XML is a plus
- Excellent communication skills
- Analytical thinking with strong math skills
- AdWords certification is a plus
Nice To Have
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Proficient in Excel or Google Sheets
- Wordpress Elementor (Building Landing Page)
- Conversion Optimization Knowledge
About Us
GrowthBound Marketing (Zampi) is a digital marketing agency that works with service-based businesses in search marketing. We have offices all over the world but our headquarters are in Salt Lake City, Utah, USA and our main office location is in Islamabad Pakistan.
Our team is highly skilled in digital marketing and conversion rate optimization. Our employees are looked at more like team members and have a lot more freedom than the average employee. Our motto is that we care about the quality of the work done and not how long it takes. Because of that a lot of our team members work odd hours and create their own schedule.
This position will enjoy the same benefits but will go through training for the first 2-3 months.
Skills
Job Details
Zampi is a Full Marketing Suite That Scales Agencies. Zampi was designed by agency owners. We all know that agencies are expected to do too much in a day — and this sets them up for failure. Our goal is, and always has been, to reduce the amount of tasks agency owners need to do in order to scale not only their business, but also their clients. You’re expected to be an expert in every software, strategy, & tactic out there. You are supposed to know algorithm changes before they happen, and then know the best strategies to use after those changes take effect.
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