• Manage both on-page SEO and off-page SEO for the company and its clients
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
• Identifying key search trends and optimising positioning in Display (GDN) , YouTube and other cross -platform PPC initiatives
• Creating and managing PPC accounts/campaigns in Google AdWords and Bing Ads.
• Analysing SEM/PPC campaign results and adjusting strategy and budgets accordingly.
• 3+ years of experience managing SEM and SEO with a proven track record that includes hands- on experience with digital advertising platform
• Thorough knowledge of search ranking and optimization factors and key algorithm updates.
• Proficiency in web analytics software and keyword tools along with various reporting interfaces and campaign management software as applicable
• Experience with data-driven SEO analysis and optimization.
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team
• Adherence to tight deadlines while delivering flawless work
• Extremely detail-oriented, with clear and proven organizational skills
Zapro focused on management solutions for Banking, Law and Education industry, Mobile Applications, Web Development and Online products in major European markets. We have a very multicultural team based in Pakistan and UK. Our philosophy is “None of us is as smart as all of us”