We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google/Bing and also ensure that they are optimized to deliver the maximum ROI for the company.
- Improve ROI for PPC campaigns through proactive bid and position changes.
- Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
- Improve CTR through A/B testing
- Should have first-hand knowledge of Google Analytics.
- Improve conversion and navigation paths through testing different landing pages and identifying best performers.
- Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
- Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
- To do a complete analysis of website along with their recommendations.
- To do in-depth keyword analysis using different tools.
- Explore, test and select a range of paid advertising mechanisms – PPC, PPV, CPA, banners, rich content ads ,video ads etc
· Analyze and test “behaviors based marketing” techniques, re-targeting techniques and help develop a paid strategy which maximizes on the latest targeting technologies.
Keyword Research, Keyword optimization, Industry Research, Competitor Research, Campaign development and Optimization for CTR, CPC,CPA, CPM, CTA