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Google PPC Specialist

Zonalgo Pvt Ltd Verified

Karachi, Pakistan

Posted Oct 25, 2016 9 views

PKR. 60,000 - 100,000/Month

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Job Description

We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google/Bing and also ensure that they are optimized to deliver the maximum ROI for the company.

  • Improve ROI for PPC campaigns through proactive bid and position changes.
  • Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
  • Improve CTR through A/B testing
  • Should have first-hand knowledge of Google Analytics.
  • Improve conversion and navigation paths through testing different landing pages and identifying best performers.
  • Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
  • Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
  • To do a complete analysis of website along with their recommendations.
  • To do in-depth keyword analysis using different tools.
  • Explore, test and select a range of paid advertising mechanisms – PPC, PPV, CPA, banners, rich content ads ,video ads etc

·         Analyze and test “behaviors based marketing” techniques, re-targeting techniques and help develop a paid strategy which maximizes on the latest targeting technologies.

Skills Required:

Keyword Research, Keyword optimization, Industry Research, Competitor Research, Campaign development and Optimization for CTR, CPC,CPA, CPM, CTA

Skills

Keyword Research, Keyword optimization, Industry Research, competitor research, campaign development and optimization for CRT CPC CPA CPM

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
P.E.C.H.S, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Nov 25, 2016
Posting Date:
Oct 25, 2016
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Zonalgo Pvt Ltd

Information Technology · 51-100 employees - Karachi

Zonalgo Pvt. Limited is a decade known UK based travel solutions provider and a digital agency, having presence in United Kingdom and Pakistan. It has been involved in several projects with many international and local clients. From BPO to IT Solutions, Customer Support, Marketing, Design & Branding ...Read More

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