Posted Nov 16, 2016 8 views
We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google/Bing and also ensure that they are optimized to deliver the maximum ROI for the company.
- Improve ROI for PPC campaigns through proactive bid and position changes.
- Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
- Improve CTR through A/B testing
- Should have first-hand knowledge of Google Analytics.
- Improve conversion and navigation paths through testing different landing pages and identifying best performers.
- Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
- Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
- To do a complete analysis of website along with their recommendations.
- To do in-depth keyword analysis using different tools.
- Explore, test and select a range of paid advertising mechanisms – PPC, PPV, CPA, banners, rich content ads ,video ads etc
Analyze and test “behaviors based marketing” techniques, re-targeting techniques and help develop a paid strategy which maximizes on the latest targeting technologies
Skills
Job Details
Zonalgo Pvt Ltd
Zonalgo Pvt. Limited is a decade known UK based travel solutions provider and a digital agency, having presence in United Kingdom and Pakistan. It has been involved in several projects with many international and local clients. From BPO to IT Solutions, Customer Support, Marketing, Design & Branding of the company; everything is being offered by Zonalgo Pvt. Ltd.
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