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Manager Digital Marketing

Zonalgo Pvt Ltd

Posted Nov 13, 2019 8 views

PKR. 100,000 - 150,000/Month

STRATEGY & EXECUTION:

Own digital marketing best practices and standards within the organization including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
Make new branding strategy and marketing plan and road map
Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.
Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns.
Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.

ANALYTICS & REPORTING:

Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.
Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives
Analyze current best practices in integrated media campaigns as well as future directions made possible
by emerging technology.
Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients

SKILLS REQUIRE

Proven working experience in digital marketing
Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Ability to launch new brand , and rum the project online
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Sound knowledge of website analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Skills

Analytical Skills

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Department Head

Minimum Experience:

8 Years

Apply Before:

Dec 12, 2019

Posting Date:

Nov 13, 2019

Zonalgo Pvt Ltd

Information Technology · 51-100 employees - Karachi

Zonalgo Pvt. Limited is a decade known UK based travel solutions provider and a digital agency, having presence in United Kingdom and Pakistan. It has been involved in several projects with many international and local clients. From BPO to IT Solutions, Customer Support, Marketing, Design & Branding of the company; everything is being offered by Zonalgo Pvt. Ltd.