• Involved in developing all communications mediums for marketing including writing of success stories
• Helped identified and effectively target new markets for raising funds with particular attention to corporations and individuals located in Karachi and Islamabad
• Coordinated with 100 major CSR departments representing different corporations and MNC’s
• Successfully launched membership campaign for 12 international cities in US, and Europe
• Developed newsletter and brochure content for promotion of Namal brand

• Formulated strategy for the company to improve sales in home automation division by tapping into more than 300 architects in Pakistan
• Planned and developed marketing materials such as brochures, website content, and outdoor media campaign officially launching company
• Maintained liaison with more than 30 suppliers from all over the world for new product booking
• Maintained client database of more than 500 individuals and corporate citizens for generating repeat sales
• Successfully captured cinema market of Pakistan comprising of 10 major players for sale and distribution of cinema equipment through personal marketing

• Gave three recommendations to regional manager on how to improve sales of diesel in 20 fueling sites
• Gathered sales data from 120 diesel sites for use in analysis
• Interviewed diesel customers in more than 20 retail sites to get feedback about quality of Shell’s services

• Worked with close to 20 non-profit organizations (NPOs) in Lahore, Karachi, and Islamabad to develop various awareness and fundraising campaigns involving newsletters, brochures, annual reports, outdoor media, and magazines. Have written more than 200 articles for creating awareness
• Helped develop M&E framework for Foundation for Special Children to solicit grant from USAid
• Produced more than 50 publications for promoting NPOs and spreading awareness about their cause
• Delivered seven training sessions for professional grooming of fundraising team consisting of 60 personnel
• Helped provide strategic advice to more than five non-profits in light of Non-profit Coherence Framework
• Persuaded more than 20 schools to adopt school campaign aimed at educating young children on the benefits of washing hands. Delivered awareness sessions in these schools for Global Handwashing Day
• Handled development of paper on non-profit practices in Pakistan which was presented in a conference in Britain
• Helped raise funds for establishment of new dermatology department (indoor) in Gangaram Hospital
• Used social marketing to spread awareness about breast cancer under Pink Ribbon Campaign
• Was involved in cause marketing employing transaction based promotions, joint promotions, and sponsorships
• Helped establish new indoor skin department at Sir Ganga Ram Hospital by soliciting donations
• Developed HR systems for nonprofits including appraisal, feedback, and hiring systems
• Launched Ramadan fundraising campaign for five NPOs in Lahore during Ramadan in years 2009 to 2012
• Wrote research paper for a non-profit hospital advising them about the marketing strategy they should adopt

• Interviewed 30 people for developing newsletter for promoting cause of free education to the underprivileged
• Delivered presentations in five schools to promote organization's image and develop public relations
• Conceptualized and developed a 20 pager annual report for the organization
• Recruited 15 volunteers and provided them with orientation for a mega fundraising event