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概要
Twice undertaken Masters in Economics and Botany respectively to equip myself with the necessary knowledge to enter the Arena of competition and strive.
Have undergone formal course of MS Package from Jinnah University for Women to enable myself in proficient computer handling.
Qualified in basic graphic designing through a certificate course from S.S.U.E.T and in basic sectional Training in First Aid, Civil Defense Department.
Have been in project management since 2005.
A Motivated achiever who is recognized for combining program excellence, integrity, and innovation with best practices and disciplined attention to achieving immediate and long-term goals and objectives.
Skilled marketer who has created and executed high-impact, multimedia marketing campaigns that consistently generated new revenue streams and achieved improved performance in targeted market segments.
Proficient manager who has directed and managed professionals, technical, and support staff.
Have flair of Public Relations, Administration, Management, Event Management, General Financial supervision, paper and electronic media.
工作经历
Manager Communication, Marketing, PR & Media Coordination
Manager Communication, PR and Media Coordination
•Created Gallery space from start-up position to fully functioning by formulating and directing all aspects of fundraising, marketing and public relations, programming operations, IT, staffing, and budget management.
•Planning & execution of yearly event calendar. Successfully organizing approx. 20 – 25 events per year since 2008.
•In charge of Communication, Marketing, Public Relation and Media coordination.
•Extensive networking in electronic and Press Media.
•To case manage and take responsibility for specific clients managing and delivering all aspects of their marketing requirements and building excellent client relations.
•Developing Media outreach strategies for organization and maintain strong contacts with prominent media houses & Magazine Agencies, features and editorials for clients as needed, ensuring that they are written in a professional manner and to meet relevant deadlines, liaising with the client and with any 3rd parties, arranging and attending photo-calls to take photos as needed.
•Managed creative teams/outside agencies in design, copywriting, production, and distribution of all print collaterals, such as press kits, direct mailers, brochures, and point-of-purchase displays.
•Measuring and analyzing activity against targets and building on success of activities.
•Where appropriate, with other staff, or individually, manage/attend events as a representative of IVS to build contacts.
•Planning and execution of individual and group art exhibitions / shows of national and International entities, convocation, concerts and other administrative tasks including marketing, promotion and sponsorship activities and fund generation.
•Development and monitoring annual operating budget, revenue generation and financial forecasts and management.
•Corporate Communication & Customer support.
•Handle the complete administrative activities and coordination duties with the internal and external stake holders
•Manage all Marketing Tools for a portfolio of clients including social media, Google analytics, building SEO, online marketing, E-Newsletters, writing copy, etc.
•Keep the blog updated about smediapk.wordpress.com with the latest news and trends
•Help, assists in building website contents.
•Working closely with various embassies and consulates like Japan consulate, US Consulate, German Consulate, Embassy of Kingdom of Netherland, British Consulate, L’Oreal, PJCA, APP, APNS and Karachi press club in organizing multicultural and multinational events.
•Coordinating with all departments to make arrangements for timely printing of all the IVS’s publications including catalogues and graduate directories.
•Facilitating senior management in maintaining annual inventory and Archival reports.
•Member of IVS Marketing Team (additional Portfolio)
•Involved in developing Marketing campaigns to promote IVS as Brand.
•Liaising and networking with a range of stakeholders including customers, colleagues and perspective students.
•Communicating with target audiences and managing customer relationships.
•Maintaining and updating customer databases.
•Conducting market research, for example using customer questionnaires and focus groups.
•Contributing to, and developing, Marketing plans and Strategies;
•Evaluating marketing campaigns.
