Re-established the constructive impact of Edexcel in Pakistan’s education scenario.
Formulate business, marketing plans and strategies for Pearson in Pakistan
Successfully launched the new programs/product e.g. iPLSC, IAL and 9-1 Grading System
Initiated the training sessions in Pakistan by UK trainers after the gap of 10 years; approx 15-20 sessions per year
Successfully launched and conducted the High Achievers Award Ceremonies, first ever in history of Pakistan
Reviewed constantly the customers feedback, suggested ways to improve the processes & customer service level
Approvals and recognition of Pearson\'s program from IBCC
Identified and pursued valuable business opportunities to generate new company revenue and improve business
Proven ability to grow a business.
Demonstrated success in product launches and end-to-end execution of marketing strategies.
Establishment of Pakistan offices and Social media initiatives for Pearson in Pakistan
Lead the area students recruitment, registration, Centre Approval, EV visits , Training and other field supervision
Increasing brand awareness and bringing in new customers
Established relationships with key decision-makers within customer\'s organization to promote growth and retention.
Collaborated with sales and marketing departments to support business objectives and client acquisition.

Worked with the Education Institutions, departments, Government, Channel Partners for the formation of joint technology programs
Support programs to promote PC Access in the Country; Developing an Eco System to support such programs; support PC Financing program through Banks; Working with Government department
Worked with the Channel to develop in country plans for the platforms; sales forecast; ROI for the Country and detailed marketing strategies for accessibility and Telco program
Plan and execute GTM, Road shows, Kiosk activities for the promotion of programs with stake holders
Managed to deploy with partners more than 700 computer labs(400 CoW with EdLinks USAID)
Lead and manage the “IW Float Activity” with 28 schools, 20 Universities and Consumer locations– Reaching out to an audience of more than 150K.
Worked very closely with Education department Punjab for 200,000 laptops program

Timely execution, delivery and monitoring of all projects under Intel World Ahead Program in Pakistan, ensuring smooth implementation across the Country
Worked with team and senior management in the areas of accessibility, connectivity, education, content and digital health, develop and drive programs for the same.
Managed and Monitored deployment of 350 Rabta Ghar Project with PTA-Develop comprehensive project outline, SoP, feasibility, training manual, Initiated Tele-center program with NBP under President Rozgar Scheme
Start/Launch the ICT for Education Program in Pakistan with lead manager from Intel USA
Launched the program with Armed Forces Personnel under CSD umbrella, Launched Mobile initiatives for Learning in Education program with different universities in the region.

Responsible for development coordination & supervision of different projects; Technical Support
Team lead for different survey and research projects, hiring of field staff, coordination with field team, consultants, data analyst for timely implementation of projects, interaction with clients for project updates, reports and follow-up meetings
Conducted IT trainings for more than 1000 Government employees; a project by Pakistan Computer Bureau
Preparation of management assisting reports, documentation, report writing, Budgeting, and presentations