I am a senior professional in Sales & Business Development carrying 33 years of vast experience. I have served may reputed companies in my career like Unilever, Muller & Phipps, Shan Foods & National Foods. I am presently working with National Foods DMCC as Head of Sales & Business Development for their International Division. Have been looking after International Business for 12 year now, and during my career in International Business have explored almost all continents across the Globe i.e. USA, Canada, UK, Australia, New Zealand, South Africa, Saudi Arabia, UAE, Oman, Qatar, Kuwait, Bahrain, Afghanistan, South Korea, Hong Kong, Malaysia, Singapore & Philippines etc
Head of Sales & Business Development (International Business)
Grow Business in International Markets through focused key market i.e. USA, Canada, UK & Rest of Europe, Middle East i.e. Saudi Arabia (KSA), United Arab Emirates (UAE), Rest of GCC countries & Afghanistan. Prepare & implement Business Development strategies after COO & Boards approval.
Key Result Areas
• Responsible for devising Sales & Business Development strategies, aiming at sustainable Revenue & Operating Profit growth.
• Developed and share 5 years Start Plan for International markets with COO & CEO. Implement start plan after approval and monitor progress. Update start plan every year and share progress with COO & CEO.
• Implementing strategies and monitoring progress through team of Business Development Manager.
• Preparation & monitoring region wise yearly revenue & A&P budgets, ensuring sustainable top line & bottom line grow, and present monthly region wise P&L to COO - International Division.
• Evaluate and propose potential for New Product Development (NPDs)
• Regularly monitor competition market prices and shelf share through personal market visit & through team of BDMs.
• Evaluate performance of commercial business partners and suggest territorial realignment / Bifurcation where extremely necessary.
• Ensure sustainable cashflow by reducing customer outstanding balance to 10% from 48%.
• Maintain product expiries at 0.2% to ensure negligible hit on GP & OP