Fashion designer and entrepreneur with 15 years of industry experience. Expertise in organizing, creating, and managing fashion brands with a commercial focus. Internationally accomplished with proven ability in fashion designing, business plans execution, sales and marketing and finance management. Established and successfully ran Cluez Fashion and Textiles, a niche boutique catering to the needs of modern women with ready-to-wear and customized casual and party wear. With an annual turnover of four million rupees, the brand also exported to clients in the UK, US, Australia and the Middle East.
Merchandising & sourcing in Home Furnishings & Apparels both categories of ChenOne. Managing all production related processes and actively participating in product selection and review committee.
Worked in An International brand Hence Studio a project of Vi sigma as a Product Manager and Coordinated between Pakistan & Spain teams. Managed creating , sourcing and Production of women Line in Hence Studio.
Established and owned a niche Boutique Cluez Fahion & Textiles with haute couture & pret-a-porter lines for working women .The business had one retail out let and a production unit of 15 employees generating an annual turnover of 6 million Pakistani rupees from sales at the retail outlet and exports to clients in UK,US,AUSTRALIA & MIDDLE EAST.As a creative director managed designing, sourcing, productions, product displays and photo shoots.Expert in end to end supply chain processes with a natural aptitude towards commercial design.