🚀 We're Growing — Join Our Digital Marketing Team

Bilal Ahmed Wattoo is a results-driven digital marketing agency dedicated to helping businesses generate qualified leads, increase sales, and achieve sustainable online growth. The agency leverages a combination of strategic planning, paid advertising, analytics, conversion tracking, and creative marketing to maximize the effectiveness of clients’ marketing investments. Core offerings include Google Ads, Meta Ads, performance marketing, lead generation, social media marketing, SEO, and advanced tracking technologies such as GA4, Google Tag Manager, Meta Pixel, and Conversion API. The agency prioritizes measurable business outcomes over vanity metrics by designing marketing systems that deliver consistent, data-driven growth through comprehensive campaign planning, audience research, optimization, and performance analysis.

This full-time, on-site position based in Lahore is for a Digital Marketing team member focused on supporting performance-driven campaigns. The role involves planning, launching, and optimizing paid advertising campaigns primarily on Google Ads and Meta Ads, with an emphasis on lead generation and revenue growth. Daily tasks include conducting audience and keyword research, managing conversion tracking setups using GA4, Google Tag Manager, Meta Pixel, and Conversion API, and preparing detailed performance reports with actionable insights. The team member will collaborate on marketing strategies, contribute to campaign creatives and landing page optimization, and coordinate with clients or internal stakeholders to ensure campaigns align with business objectives. Additionally, the role requires staying updated on digital marketing trends and recommending improvements to maximize ROI and campaign effectiveness.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms focused on lead generation and sales growth.
- Conduct thorough audience and keyword research to inform campaign targeting and messaging.
- Set up and manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API to accurately measure campaign performance.
- Prepare and present performance reports with clear, actionable insights to stakeholders.
- Collaborate with the marketing team on strategy development, campaign creatives, and landing page optimization to improve conversion rates.
- Coordinate with clients and internal teams to ensure campaigns meet business goals and expectations.
- Monitor industry trends and emerging tools in digital marketing, proposing enhancements to improve campaign ROI and overall effectiveness.

Required Qualifications

- Proven experience in performance marketing and paid advertising, specifically with Google Ads and Meta Ads for lead generation and sales.
- Proficiency in analytics and tracking tools such as GA4, Google Tag Manager, Meta Pixel, and Conversion API, with the ability to interpret data and optimize campaigns accordingly.
- Solid understanding of SEO, social media marketing, and campaign optimization to support integrated marketing efforts.
- Ability to contribute to marketing strategy, audience research, and conversion-focused campaign planning.
- Strong skills in reporting and analysis, including the preparation of performance dashboards and presentation of insights to stakeholders.
- Excellent communication and collaboration skills, with the ability to work effectively in an on-site team environment based in Lahore.
- Detail-oriented with a problem-solving mindset and a consistent focus on measurable business outcomes rather than vanity metrics.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.

Preferred Qualifications and Benefits

- Experience with landing page optimization, A/B testing, and funnel analysis is highly advantageous.
- Opportunity to work in a dynamic, performance-focused agency environment that values data-driven decision-making and continuous improvement.
- Exposure to advanced digital marketing tools and methodologies, fostering professional growth and skill development.