ABM - Surf Excel

Unilever is seeking a dynamic Assistant Brand Manager (ABM) for its Surf Excel brand within the Home Care marketing function. Based in Karachi, Pakistan, this full-time role reports directly to the Senior Brand Manager and focuses on driving brand growth and consumer engagement across the Pakistani market. The successful candidate will be part of a global company that serves 3.4 billion people daily and is committed to sustainable living and inclusive work culture. This position offers an opportunity to contribute to impactful brand building and innovation in the home care laundry segment, working within a collaborative and flexible environment that encourages personal and professional growth.

Key Responsibilities
- Own end-to-end demand generation activities, reporting directly to the Senior Brand Manager.
- Lead the development and execution of market development plans to drive brand penetration and increase market share.
- Manage and influence the 6Ps of marketing (Product, Price, Place, Promotion, People, and Process) to support business growth.
- Lead cross-functional teams to successfully launch innovations and new initiatives in the market.
- Implement digital-first media strategies to enhance business growth, particularly focusing on the super-premium toddler nutrition portfolio.
- Develop a deep understanding of consumer behavior and market dynamics to inform strategic decisions.
- Collaborate with key stakeholders including Customer Service, Business Development, Finance, Supply Chain, R&D, Media Agencies, and Medical Marketing to ensure seamless project delivery.
- Oversee campaign management and communications to maximize brand impact.

Required Qualifications
- Bachelor’s degree is mandatory.
- A minimum of 2-3 years of experience in core marketing roles, preferably within a similar category or business segment.
- Proven experience managing external agencies effectively.
- Demonstrated success in leveraging social-first demand creation strategies to deliver measurable business outcomes.
- Strong understanding of consumer needs with the ability to develop strategies that position the brand as a market leader across various formats and segments.

Skills and Competencies
- Strong business acumen combined with analytical thinking, creativity, empathy, and a passion for brands and consumers.
- Ability to embrace a high-growth mindset and a genuine love for consumers, shoppers, and customers.
- Proficient in end-to-end marketing management, balancing strategic oversight with attention to operational details.
- Assertive yet approachable leadership style, capable of rallying cross-functional teams around shared goals using data-driven insights.
- A keen sense of aesthetics and rigor in execution.

Leadership Attributes
- Motivated by delivering outstanding results and setting an example through resilience and continuous improvement.
- Self-driven with a focus on personal wellbeing and high-quality work output.
- Consumer-centric mindset with humility and the ability to interpret data smartly to identify opportunities and challenges.
- Collaborative and forward-thinking, always seeking better ways to achieve goals.

Unilever Behaviours
- Care deeply about people and the business.
- Focus on what truly matters to drive impact.
- Stay three steps ahead by anticipating future trends and challenges.
- Deliver with excellence in all aspects of work.

Unilever is committed to fostering equity, inclusion, and diversity within its workforce to drive business success and create a better future for employees, consumers, and communities worldwide. The company encourages candidates to bring their whole selves to work and offers support throughout the recruitment process to accommodate any access or support needs. This role offers a unique chance to contribute to a purpose-driven business that values innovation, sustainability, and personal development.