Account Manager (CPG)

We are seeking an experienced Account Manager to join our Consumer Packaged Goods (CPG) vertical, acting as the primary driver of daily campaign execution and strategic liaison for leading FMCG brands and their agency partners. This role sits at the crucial intersection of client relationship management and platform performance, ideal for a proactive digital professional who thrives on owning campaign success, fostering organic account growth, and delivering measurable business results through one of the world’s top social media platforms. Reporting to the Client Partner (CPG), you will oversee a portfolio of CPG accounts, translating high-level media strategies into actionable plans while cultivating strong operational relationships with media planners and brand managers.

Key Responsibilities

Account Ownership & Revenue Execution: Manage daily operations and retainers across assigned CPG accounts. Identify opportunities for upselling and cross-selling, ensure full budget utilization, and drive consistent revenue growth aligned with vertical targets.

Campaign Strategy & Execution: Convert strategic directives into comprehensive, full-funnel media plans. Lead the entire campaign lifecycle—from pitch decks and media briefs to audience targeting and setup—maximizing platform features such as short-form video, Creator integrations, and augmented reality formats.

Performance Optimization & Analytics: Monitor campaign KPIs continuously, analyze performance data, and lead regular client reporting sessions. Utilize analytics tools to deliver actionable insights, recommend budget reallocations, and improve return on ad spend (ROAS).

Client & Agency Relationship Management: Develop and maintain strong, trust-based relationships with media planners, buyers, and brand teams. Act as the primary point of contact for daily platform support, troubleshooting, creative best practices, and tactical advice.

Cross-Functional Collaboration: Work closely with internal teams—including Creative (Studio 13), Ad Operations, and Ad-Tech specialists—to ensure smooth campaign launches, creative consistency, and flawless technical execution across all campaigns.

Required Qualifications

Experience: 3 to 5 years of hands-on experience in digital media planning, buying, or performance account management, specifically with CPG/FMCG brands.

Media Agency Background: Prior experience within a media agency, particularly in media planning or performance buying, or managing agency execution workflows from the platform side is highly preferred.

Platform & Ad-Tech Knowledge: Strong proficiency in digital ad managers, social media platforms, biddable media, audience segmentation, and performance tracking. Familiarity with campaign measurement methodologies such as brand lift, attribution, and ROAS is essential.

Analytical & Operational Aptitude: Exceptional attention to detail with a data-driven mindset. Ability to analyze complex datasets, identify key performance trends, and translate findings into clear, client-facing recommendations.

Communication & Project Management: Excellent skills in client presentations, negotiation, and project management. Capable of managing multiple active campaigns and deadlines in a fast-paced environment.

Education: Bachelor’s degree in Business, Marketing, Communication, or a related discipline.

Language: Fluency in English and Urdu, with strong written, verbal, and visual storytelling abilities.

This role offers the opportunity to work at the forefront of digital media within a dynamic and fast-evolving industry, collaborating with top-tier brands and agencies to drive impactful business outcomes. If you are a strategic thinker with a passion for digital marketing and client success, this position will allow you to leverage your expertise and grow within a leading social media platform environment.