Activation & Events Manager

This role is based onsite in Phalia and focuses on planning and executing field marketing campaigns, brand activations, and promotional activities across various locations including markets, educational institutions, offices, and events. The position requires managing outdoor advertising placements such as billboards, hoardings, banners, and standees by coordinating with agencies for pricing, installation, and removal. Regular site visits are essential to verify proper placement and to provide photo and video documentation along with detailed reports. Building and maintaining strong partnerships through MOUs with schools, colleges, offices, hotels, restaurants, and companies is a key part of the job. Additionally, the role involves frequent branch visits to ensure consistent branding and promotional efforts, coordinating campaigns for product launches, festivals, seasonal offers, and new branch openings. Negotiation with vendors, agencies, and event organizers is critical, alongside monitoring competitor activities to identify new business opportunities. Budget management and regular reporting to management on campaign progress, partnerships, expenses, and outcomes are also required.

Key Responsibilities

- Plan and execute on-ground campaigns, promotions, and brand activations at markets, schools, colleges, offices, and events.
- Select locations for billboards, hoardings, banners, and standees; manage agencies regarding rates, installation, and removal.
- Conduct site visits to verify advertising placements and submit photo/video evidence along with comprehensive reports.
- Identify, negotiate, and finalize partnerships and MOUs with schools, colleges, offices, hotels, restaurants, and companies.
- Maintain an up-to-date database of current and potential partners.
- Regularly visit branches to ensure proper implementation of promotions and branding.
- Coordinate marketing campaigns for product launches, festivals, seasonal offers, and branch openings.
- Negotiate effectively with vendors, agencies, and event organizers to optimize costs and outcomes.
- Monitor competitor activities and identify new market opportunities.
- Track expenses and ensure all activities remain within the allocated budget.
- Provide regular reports to management covering campaign execution, partnerships, expenses, and results.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2 to 4 years of experience in field marketing, brand activation, trade marketing, or business development.
- Strong negotiation and communication skills.
- Good understanding of local markets and commercial areas.
- Willingness and ability to undertake extensive field visits and travel.
- Proficiency in basic MS Excel, Word, and PowerPoint.

Preferred Qualifications

Experience in FMCG, bakery, restaurant, food & beverage, retail, or hospitality sectors is highly desirable. Candidates with proven expertise in managing billboard advertising, brand activations, or formalizing MOUs will have an advantage.

Performance Measurement

Success in this role will be evaluated based on the timely execution of campaigns, the number and quality of partnerships and MOUs secured, effective implementation of billboard and outdoor advertising, overall brand visibility and market coverage, generation of new business opportunities, and efficient budget management with proper documentation.

This position offers the opportunity to work in a dynamic environment where strategic field marketing and relationship-building skills are essential to driving brand growth and market presence.