Adobe Experience Manager

The Adobe Experience Manager (AEM) Specialist will be responsible for managing and maintaining digital content within the Adobe Experience Manager platform, with a primary focus on AEM Sites and content authoring. This role supports digital marketing efforts, content management, campaign execution, and broader digital experience initiatives. The specialist ensures that all digital content adheres to quality, governance, accessibility, and consistency standards across various digital channels. Collaboration with cross-functional teams including Marketing, UX, Creative, Development, QA, and business stakeholders is essential to deliver seamless and effective digital experiences.

Key Responsibilities

- Manage and maintain digital content using Adobe Experience Manager, particularly focusing on AEM Sites and content authoring tools.
- Create, update, organize, and publish content leveraging AEM content structures such as Content Fragments, Experience Fragments, Core Components, and Editable Templates.
- Utilize AEM workflows to streamline content creation and publishing processes.
- Support digital marketing campaigns, content management strategies, and digital experience initiatives by ensuring timely and accurate content delivery.
- Enforce content governance standards, including metadata management, tagging, naming conventions, and content lifecycle processes to maintain consistency and compliance.
- Implement SEO best practices to optimize digital content structure and visibility.
- Ensure all digital content meets accessibility guidelines and quality standards.
- Collaborate closely with Marketing, UX, Creative, Development, QA, and business teams to gather requirements and coordinate content updates.
- Manage content creation, review, approval, and publishing workflows across stakeholders to ensure smooth operations.
- Conduct content validation and troubleshoot basic content-related issues within the AEM environment.
- Work alongside development and technical teams to resolve AEM-related challenges and maintain smooth content delivery.
- Support AEM as a Cloud Service environments and utilize Adobe Cloud Manager where applicable.
- Maintain comprehensive and accurate documentation of content and adhere to established digital content governance processes.
- Stay current with evolving AEM capabilities, content authoring best practices, and trends in digital experience management.

Required Qualifications

- Bachelor’s degree in Computer Science, Information Technology, Digital Marketing, Business, or a related discipline.
- Proven hands-on experience with Adobe Experience Manager, especially AEM Sites and content authoring.
- Strong knowledge of Content Fragments, Experience Fragments, Core Components, Editable Templates, workflows, and AEM content structures.
- Experience supporting digital marketing, content management, campaign execution, or digital experience projects.
- Solid understanding of SEO principles, content governance, accessibility standards, metadata, tagging, and digital content lifecycle management.
- Basic technical skills including familiarity with HTML/HTL, JavaScript, CSS, APIs, and general AEM technical concepts.
- Ability to collaborate effectively with diverse teams such as Marketing, UX, Creative, Development, QA, and business stakeholders.
- Excellent communication, stakeholder management, problem-solving skills, and strong attention to detail.
- Capability to manage multiple content-related tasks simultaneously while maintaining high accuracy and quality.

Preferred Qualifications and Benefits

- Experience working with AEM as a Cloud Service and Adobe Cloud Manager is highly desirable.
- Exposure to cloud-based content management environments and continuous integration/deployment tools will be advantageous.

This role offers the opportunity to work at the intersection of digital marketing and technology, contributing to impactful digital experiences across multiple channels. Candidates who thrive in collaborative, fast-paced environments and are passionate about digital content excellence will find this position rewarding.