Adobe Experience Manager

The Adobe Experience Manager (AEM) Specialist will be responsible for managing and maintaining digital content within Adobe Experience Manager, with a particular focus on AEM Sites and content authoring. This role supports digital marketing, content management, campaign execution, and digital experience initiatives, ensuring content quality, governance, accessibility, and consistency across multiple digital channels. The specialist will collaborate closely with Marketing, UX, Creative, Development, QA, and business stakeholders to deliver seamless and engaging digital experiences.

Key Responsibilities

- Manage and maintain digital content using Adobe Experience Manager, especially AEM Sites and content authoring tools.
- Create, update, organize, and publish content leveraging AEM content structures and authoring capabilities.
- Utilize Content Fragments, Experience Fragments, Core Components, Editable Templates, and AEM workflows effectively.
- Support digital marketing efforts, content management processes, campaign execution, and broader digital experience initiatives.
- Ensure all content adheres to governance standards, including metadata, tagging, naming conventions, and content lifecycle management.
- Implement SEO best practices to optimize digital content structure and maintenance.
- Maintain accessibility and quality standards across all digital content.
- Collaborate with cross-functional teams including Marketing, UX, Creative, Development, QA, and business units to gather requirements and deliver timely content updates.
- Coordinate content creation, review, approval, and publishing workflows involving relevant stakeholders.
- Conduct content validation and troubleshoot basic content-related issues within the AEM environment.
- Work alongside development and technical teams to resolve AEM-related challenges and ensure smooth content delivery.
- Support AEM as a Cloud Service environments and utilize Adobe Cloud Manager when necessary.
- Maintain accurate documentation related to digital content and adhere to established governance processes.
- Stay current with AEM platform capabilities, content authoring best practices, and evolving digital experience trends.

Required Qualifications

- Bachelor’s degree in Computer Science, Information Technology, Digital Marketing, Business, or a related discipline.
- Practical experience with Adobe Experience Manager, focusing on AEM Sites and content authoring.
- Strong knowledge of Content Fragments, Experience Fragments, Core Components, Editable Templates, workflows, and content structures within AEM.
- Experience supporting digital marketing, content management, campaign execution, or digital experience projects.
- Understanding of SEO principles, content governance, accessibility standards, metadata, tagging, and digital content lifecycle management.
- Basic familiarity with HTML/HTL, JavaScript, CSS, APIs, and AEM technical concepts.
- Ability to collaborate effectively with Marketing, UX, Creative, Development, QA, and business stakeholders.
- Excellent communication skills, strong stakeholder management, problem-solving abilities, and keen attention to detail.
- Capability to manage multiple content-related tasks simultaneously while ensuring accuracy and quality.

Preferred Qualifications and Benefits

- Experience with AEM as a Cloud Service and Adobe Cloud Manager is highly desirable.

This role offers an opportunity to work at the intersection of digital content management and marketing technology, contributing to impactful digital experiences across diverse channels. The ideal candidate will be proactive, detail-oriented, and comfortable working in a collaborative, fast-paced environment.