Ads & E-Commerce Campaign Manager

Ixperts Communication is a dynamic multinational company headquartered in London, UK, with a strategic operations center in Rawalpindi, Pakistan. We focus on scaling proprietary e-commerce brands established by our CEO in the UK and global markets. We are currently looking for a data-driven and growth-oriented Ads & E-Commerce Campaign Manager to join our Rawalpindi team. This role involves close collaboration with our Shopify Store Manager to plan, launch, and optimize high-converting paid ad campaigns across multiple platforms such as Meta, Pinterest, Google, and TikTok. The ideal candidate will have a proven ability to convert store traffic into profitable sales and deliver strong ROAS in international markets including the UK, USA, and Gulf regions.

Key Responsibilities
- Campaign Strategy & Execution: Develop, launch, and manage end-to-end paid advertising campaigns focused on e-commerce, targeting customers primarily in the UK, USA, and Gulf markets.
- Store Manager Collaboration: Work closely with the Shopify Store Manager to synchronize ad creatives, promotional calendars, landing pages, product launches, and special offers with marketing campaigns.
- Multi-Platform Management: Manage performance marketing campaigns on Meta Ads (Facebook & Instagram), Google Ads (Shopping, Search, Performance Max), TikTok Ads, Pinterest, and retargeting networks.
- Creative & Copy Optimization: Collaborate on creative direction, craft compelling ad copy, and conduct continuous A/B testing of ad variations, headlines, and call-to-actions to maximize click-through rates.
- Budgeting & ROAS Optimization: Monitor daily and monthly ad spend to ensure target ROAS, CPA, and profit margins are achieved.
- Tracking & Analytics: Set up, test, and troubleshoot conversion tracking tools including Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and UTM parameters.
- Reporting: Track campaign performance, analyze data to extract actionable insights, and provide regular reports to senior leadership.

Required Qualifications
- Minimum of 2+ years of hands-on experience managing paid e-commerce ad campaigns with a proven record of scaling sales and maintaining healthy ROAS.
- Strong understanding of the e-commerce buyer journey, conversion funnels, retargeting strategies, and seasonal promotional cycles.
- Expert proficiency in Meta Ads Manager, Pinterest Ads, and Google Ads Manager.
- Solid knowledge of tracking setup including Meta Pixel, GA4, and CAPI.
- Familiarity with Shopify store architecture and how ad campaigns integrate with product landing pages.
- Analytical mindset with the ability to make data-driven decisions based on key metrics such as ROAS, CPA, CPC, CPM, CTR, and conversion rates.
- Excellent communication and teamwork skills to collaborate effectively with store managers, graphic designers, and developers.

Preferred Qualifications and Benefits
- Access to experienced leadership providing mentorship and a supportive environment with the resources needed to succeed.
- Opportunity to manage real advertising budgets and scale brands across international markets.
- Clear career advancement pathways within a thriving multinational enterprise.
- A workplace culture that values consistency, dedication, hard work, and long-term results.

Additional Information
- Office hours: 11:00 AM to 8:00 PM, Monday to Friday.
- Location: On-site at Rawalpindi Satellite Town office (preferred).
- This is an in-person role requiring full-time presence at the Rawalpindi office.

Application Questions
- How many years of experience do you have managing paid ad campaigns (Meta/Google/Pinterest) specifically for e-commerce stores?
- Do you have experience managing e-commerce ad campaigns targeting UK, USA, Gulf, or other international markets?
- What average monthly ad spend have you managed, and which metrics (e.g., ROAS, CPA) do you prioritize when scaling campaigns?
- Are you willing to work on-site at our Rawalpindi office for this dedicated role?
- Can you provide proven past work experience relevant to this role if requested?