Advertisement Monetization Manager

The Games Forest, a leading mobile game and app development company and parent to Vertex Gaming, creates and publishes engaging titles for users worldwide. Operating across the Google Play Store and iOS App Store, the company combines creativity with reliable technical performance to deliver compelling digital experiences. Employees at The Games Forest work in a product-driven environment that prioritizes user experience, technical excellence, and continuous innovation. This role offers the opportunity to contribute to popular mobile products and influence their growth strategies.

Key Responsibilities
- Develop and execute monetization strategies to maximize ad revenue across The Games Forest’s portfolio of mobile games and apps.
- Manage relationships with ad networks and mediation platforms, ensuring optimal ad placement that balances revenue generation with a positive user experience.
- Monitor key performance indicators such as ARPDAU, fill rate, and eCPM, conducting regular data analysis to identify opportunities for improvement.
- Design and run A/B tests to optimize ad formats, placements, and frequency, using insights to inform strategic decisions.
- Collaborate closely with game developers, product managers, and marketing teams to integrate advertising experiences seamlessly and resolve monetization challenges.
- Stay up-to-date with the latest trends, tools, and best practices in mobile advertising to maintain a competitive edge.
- Prepare detailed reports and actionable recommendations for product teams and senior leadership to support data-driven decision-making.
- Maintain strong partnerships with external advertising vendors and explore new technologies or platforms to enhance monetization outcomes.

Required Qualifications
- Proven experience working with mobile advertising and monetization platforms, including ad networks, mediation tools, and in-app advertising strategies.
- Strong analytical skills with the ability to interpret complex data sets, proficiency in reporting tools, and experience conducting A/B testing and performance optimization.
- Familiarity with mobile gaming or app ecosystems, including user behavior metrics and revenue-related KPIs such as ARPDAU, fill rate, and eCPM.
- Excellent collaboration skills, capable of working effectively with cross-functional teams and communicating insights clearly to both technical and non-technical stakeholders.
- Educational background in Business, Marketing, Economics, Data Analytics, or a related field. Prior experience in ad operations, yield management, or product monetization is highly desirable.
- Willingness and ability to work full-time on-site in Lahore, demonstrating a proactive approach, strong problem-solving abilities, and meticulous attention to detail.

The Advertisement Monetization Manager role at The Games Forest is ideal for candidates passionate about leveraging data and technology to drive revenue growth while maintaining a high-quality user experience. This position offers the chance to be part of a dynamic team focused on innovation in the mobile gaming industry.