AI Content Creator - 5

Location: Lahore

The AI Content Creator will play a crucial role in developing on-model fashion imagery for The Children’s Place and Gymboree brands. This position blends creative expertise with advanced AI technologies to produce polished, market-ready images that meet brand standards and visual guidelines. The ideal candidate will have a strong background in fashion styling and photography, with a keen understanding of fit, lighting, composition, and posing. They will apply these skills to create and refine AI-generated and AI-edited content that is realistic, compelling, and aligned with the brand’s creative direction. Attention to detail and strong visual judgment are essential in this role.

Key Responsibilities

- Generate and enhance on-figure product images using AI image generation and editing platforms, ensuring garments are accurately fitted, styled, and visually appealing.
- Direct AI outputs similarly to a photoshoot by managing pose, lighting, framing, skin tone, fabric texture, and garment drape to achieve natural and believable results.
- Retouch and composite AI-generated images to meet brand photography standards, correcting common AI inconsistencies such as proportions and textures.
- Maintain garment accuracy by ensuring correct color, seams, prints, logos, textures, and silhouette across a high volume of SKUs.
- Collaborate closely with creative directors, stylists, and merchandising teams to ensure AI-generated imagery aligns with brand tone, campaign direction, and seasonal aesthetics.
- Develop and refine prompt libraries, reference sets, and workflows to enhance consistency, speed, and quality throughout the AI image production pipeline.
- Stay updated on emerging AI imaging tools, plugins, and techniques, testing and recommending new additions to the creative toolkit.
- Conduct rigorous quality control by reviewing images against brand and technical specifications before final approval.
- Manage multiple projects and deadlines efficiently in a fast-paced, high-volume production environment.
- Handle manual tasks such as downloading product images, renaming files according to naming conventions, and uploading to the Digital Asset Management (DAM) system to support on-site sales.

Required Qualifications

- Minimum of 4 years’ experience working in a creative environment, preferably within fashion or apparel e-commerce production.
- Strong understanding of garment construction, fit, or technical design is advantageous.
- A portfolio demonstrating both traditional creative work and AI-assisted image creation is required. Candidates should include samples showcasing photography, styling, art direction, retouching, and any AI-generated or AI-assisted projects.
- Hands-on experience with AI image generation and editing tools, or the ability to quickly learn and adapt to new technologies.
- Proficiency in Adobe Photoshop for retouching, compositing, and finishing AI-generated images.
- Skilled in writing and iterating detailed prompts to achieve specific creative outcomes.
- Excellent eye for identifying AI distortions and inconsistencies such as unnatural hands, fabric folds, logos, and proportions.
- Ability to balance creative vision with brand consistency and production efficiency.
- Strong communication skills to effectively give and receive creative feedback across teams.

This role offers the opportunity to work at the intersection of fashion and cutting-edge AI technology, contributing to innovative visual content that supports well-known children’s apparel brands. Candidates passionate about creativity and technology will find this position both challenging and rewarding.