AI Creative Strategist

Impact Clients is developing a new organic growth channel focused on highly targeted social media pages within the supplement industry. Each page has its own unique character, audience, voice, and content strategy. The primary objective is to create genuinely useful content that attracts organic attention, builds trust with specific demographics, and ultimately drives supplement sales through relevant affiliate offers. As an AI Creative Strategist, you will lead the creative vision by developing new characters and avatars, crafting engaging hooks and scripts, analyzing performance data, and establishing a scalable creative system across multiple social media accounts. This role goes beyond content creation, as your insights will contribute to educational curriculum development and provide direct feedback to the engineering team on AI creative tools.

Key Responsibilities
- Develop AI avatars by identifying target demographics and defining character traits, while eliminating ineffective concepts.
- Generate 10–20 fresh ideas, hooks, and angles daily for short-form videos (7-30 seconds).
- Write and direct scripts for 30–60 second organic Reels, collaborating with the AI video editing team for production.
- Manage content testing across 5–10+ Instagram and Facebook accounts, each tailored to distinct audiences and strategies.
- Tailor messaging precisely to different demographics, ensuring relevance and resonance.
- Transform valuable information into trust-building content that supports affiliate conversions.
- Analyze account-level performance to identify successful avatars, hooks, formats, and topics driving organic reach.
- Retire underperforming avatars and scale those that gain traction.
- Create repeatable systems from winning creative patterns to ensure consistent success.
- Assist in building the creative department, including onboarding future strategists, editors, and support staff.
- Dedicate 10–20% of time to developing course content, conducting weekly coaching calls, and providing actionable feedback to improve internal AI tools.

Required Qualifications
- Experience in direct-response advertising on Meta platforms, preferably within supplements, health, wellness, or performance-driven ecommerce sectors.
- Proven track record producing paid creative assets at scale, ideally hundreds or thousands per month.
- Strong direct-response copywriting skills with a passion for developing hooks, angles, and concepts.
- Ability to craft messaging for demographics significantly different from your own, understanding nuanced audience needs.
- Skilled at interpreting performance data to evolve creative strategies.
- Comfortable with aggressive testing, quickly discarding underperforming ideas and scaling winners.
- Proficiency with AI creative tools such as Higgsfield, Google Flow Omni, Openart, and CapCut.
- Self-motivated and able to work independently without detailed standard operating procedures.

Preferred Qualifications and Benefits
- Experience working with info-products, courses, or coaching offers, especially in make-money-online or online business niches, is a plus.
- Opportunity to start from scratch and shape the creative strategy, avatars, and content approach.
- Clear path to leadership with potential to lead the creative division as the channel expands.
- Collaborative environment with AI video editors and publishing support to focus on strategy and creative direction.
- Freedom to test ideas without bureaucratic approval processes, enabling rapid iteration.
- Simple production requirements that emphasize strong ideas over heavy production.
- Exposure to multiple business units, including supplement sales, education curriculum development, and proprietary software influence.
- Real impact beyond your role, with your discoveries becoming educational content for thousands and shaping future AI tool development.

This is a fully remote, full-time position suited for individuals who thrive in fast-paced environments where creativity and speed are essential. If you enjoy ownership of your work and immediate implementation of your ideas, this role offers a unique opportunity to build something from the ground up and influence multiple facets of a growing company.