AI-Driven Social Media & Performance Marketing Manager

TechCentera is seeking a results-oriented Social Media & Performance Marketing Manager with 3 to 5+ years of experience in social media management, digital marketing strategy, graphic design, organic growth, and paid advertising. The ideal candidate will be responsible for developing and executing marketing strategies, managing social media platforms, optimizing paid campaigns, creating engaging content, and leveraging AI-powered tools to enhance marketing performance and efficiency. This role requires a blend of creativity and data-driven decision-making to transform marketing efforts into measurable business outcomes. The position is full-time, based in Gulshan-e-Iqbal, Karachi, with office hours from 5:00 pm to 2:00 am.

Key Responsibilities
- Develop and implement social media and digital marketing strategies aligned with business goals.
- Manage and grow company profiles on Facebook, Instagram, LinkedIn, and other relevant platforms.
- Create and maintain content calendars, including posts, graphics, captions, and short-form videos.
- Design compelling marketing creatives using tools such as Canva, Adobe Photoshop, or Adobe Illustrator.
- Plan, launch, monitor, and optimize paid advertising campaigns via Meta Ads Manager.
- Handle audience targeting, retargeting, conversion tracking, and campaign optimization.
- Analyze campaign performance using analytics tools and prepare regular reports.
- Conduct competitor research, market analysis, and audience insights to identify growth opportunities.
- Utilize AI tools for content ideation, creative production, campaign analysis, reporting, and workflow automation.
- Apply consumer psychology, creative storytelling, and marketing best practices to boost engagement and conversions.
- Stay updated on digital marketing trends and recommend strategies to enhance brand awareness, lead generation, and ROI.

Required Qualifications
- 3 to 5+ years of professional experience in social media management, performance marketing, or digital marketing.
- Strong knowledge of Facebook, Instagram, LinkedIn, and other social media platforms.
- Hands-on experience with Meta Ads Manager and managing paid advertising campaigns.
- Skilled in audience segmentation, retargeting, conversion tracking, and campaign optimization.
- Proficiency in Canva, Adobe Photoshop, or Adobe Illustrator for creative design.
- Familiarity with social media analytics, campaign reporting, and performance metrics.
- Experience using AI tools for marketing content creation, research, analysis, and productivity enhancement.
- Solid understanding of consumer behavior, content strategy, and creative storytelling.
- Excellent communication, analytical, organizational, and problem-solving skills.
- Ability to manage multiple campaigns, meet deadlines, and work independently.

Preferred Qualifications
- Experience with Google Analytics 4 (GA4), Google Tag Manager, or similar analytics platforms.
- Knowledge of A/B testing, conversion rate optimization (CRO), and lead generation techniques.
- Proven ability to develop data-driven marketing strategies and improve advertising ROI.
- Familiarity with AI-powered marketing automation and creative tools.

We are looking for a proactive marketing professional who can take full ownership of social media strategy, produce high-quality content, manage paid campaigns effectively, and utilize data and AI tools to deliver measurable results. Candidates who are creative, analytical, and passionate about digital marketing will find this role rewarding.

This is an in-person position located in Karachi. Interested candidates are encouraged to apply through relevant job portals, highlighting their experience in social media management, paid advertising, and marketing campaigns.