AI Growth & Performance Marketing Specialist

Enum Digital, an AI-first digital marketing and growth agency based in Dubai, is seeking an AI Growth & Performance Marketing Specialist. This role is unique and goes beyond traditional digital marketing, focusing on leveraging AI as a core execution layer across all marketing functions. The ideal candidate will use AI tools to accelerate research, campaign building, data analysis, creative production, website development, automation, and reporting. This position involves hands-on work with AI platforms such as Claude, ChatGPT, Make, n8n, Canva AI, and Google AI tools to drive real marketing outcomes rather than just generating prompts. The role supports growth for SMEs, startups, and enterprises locally and globally, including managing paid acquisition, SEO/ASO, app marketing, and AI-powered automation.

Key Responsibilities

- Utilize AI extensively for marketing research, campaign creation, data analysis, ad and creative production, website and landing page development, and automation of repetitive tasks.
- Manage and optimize paid acquisition campaigns across platforms including Meta Ads, Google Ads, Apple Search Ads, LinkedIn, TikTok, and YouTube.
- Lead App Store Optimization (ASO) efforts for Apple App Store and Google Play, including keyword and competitor research, metadata optimization, creative recommendations, and ongoing performance monitoring.
- Support app paid marketing campaigns focusing on user acquisition, CPI/CAC optimization, retargeting, funnel analysis, and attribution tracking.
- Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to enhance brand visibility across traditional and AI-powered search engines.
- Build and modify websites and landing pages using AI-assisted development tools such as Claude Code, ChatGPT, Replit, Webflow, and WordPress.
- Produce AI-driven creative assets including static ads, video ads, social content, and landing page visuals using tools like Canva AI, Midjourney, and Runway.
- Ensure robust tracking, analytics, and attribution using GA4, Google Tag Manager, Meta Pixel, and other platforms to provide reliable data for decision-making.
- Automate marketing reporting and insights generation using AI and automation tools to deliver actionable recommendations efficiently.
- Design and maintain marketing automation workflows integrating ads, landing pages, CRM, AI, sales, and reporting systems.
- Conduct AI-powered competitive intelligence and market research to inform campaign strategies and marketing actions.

Required Qualifications

- Minimum 2 years of hands-on experience in performance marketing with strong expertise in Meta Ads, Google Ads, SEO, and ASO.
- Proven ability to independently execute and optimize paid acquisition campaigns with a focus on business growth.
- Strong understanding of AI tools and platforms for marketing execution, including experience with AI-driven automation and analytics.
- Proficiency in tracking and conversion optimization, with experience in GA4, Google Tag Manager, and attribution platforms.
- Solid analytical skills with the ability to translate data into actionable marketing strategies.
- Familiarity with AEO and GEO concepts and their application in modern search optimization.
- Comfortable working onsite in Dubai with a full-time commitment (Monday to Saturday, 9:00 AM – 6:00 PM).

Preferred Qualifications and Benefits

- Experience with Apple Search Ads, Google App Campaigns, mobile app marketing, and SaaS user acquisition.
- Knowledge of AI website development tools and platforms such as Claude MCP, Make.com, n8n, and API integrations.
- Skills in AI creative generation, CRM automation, and building AI marketing assistants.
- Ability to work collaboratively with strategy, creative, and content teams to enhance acquisition performance.
- Immediate or ASAP joining preferred.

This role is suited for a proactive builder and executor who embraces AI as a tool to automate and accelerate marketing efforts. Candidates should be self-reliant, eager to learn new AI technologies, and capable of independently launching and optimizing campaigns. Those relying solely on basic AI content generation or dependent on others for execution are discouraged from applying.

Candidates demonstrating real AI execution experience and a strong track record in performance marketing will be prioritized.