AI Sales Manager (Sales Operations and Performance, GoHighLevel)

ACE CPAs is a specialized US accounting and advisory firm serving construction contractors nationwide. We provide bookkeeping, job costing, tax services, and fractional CFO support for builders and subcontractors. Additionally, we operate a transaction advisory practice focused on Quality of Earnings engagements for buyers and sellers of lower middle market businesses. Our sales leads come from paid ads, cold emails, outbound dialing, and a construction permit data pipeline, all managed within GoHighLevel. However, many leads stall in the system, and this role is designed to address that challenge by driving sales team performance and pipeline management.

Key Responsibilities

- Sales Team Leadership and Performance: Take full ownership of show rates, conversion rates, close rates, and quota attainment for appointment setters and closers. Conduct weekly one-on-one meetings and score approximately six calls weekly using a detailed scorecard, providing written feedback. Onboard and ramp new closers using our established live training program. Lead two weekly pipeline review meetings and one setter sync, following a fixed agenda with published metrics. Enforce minimum engagement pricing during quoting and deliver a weekly one-page performance summary to the CEO with all data sourced.

- Pipeline and Opportunity Discipline: Monitor every open opportunity daily across multiple pipelines, including paid ads, permit leads, setter pipelines, and M&A buy/sell sides. Ensure each deal has a clear owner, next step, and deadline, escalating when necessary. Manage a dormant opportunity list with no activity for 21+ days and develop a lead scoring methodology to prioritize efforts.

- GoHighLevel, AI, and Automation Management: Own the GoHighLevel (GHL) platform, including pipelines, opportunities, custom fields, workflows, triggers, calendars, and subaccounts. Build and maintain workflows for lead alerts, reminders, no-show recovery, stale opportunity nudges, long-term nurturing, and dormant lead reactivation. Configure and monitor GHL Conversation AI and Voice AI for instant lead response, qualification, and booking, reviewing transcripts and refining prompts weekly. Utilize AI-generated call summaries and transcripts to accelerate call scoring and identify coaching needs. Manage integrations feeding GHL such as dialer dispositions, lead routing, data imports, lead forms, Slack alerts, and Zoom summaries. Lead the migration from PhoneBurner to a new dialer integrated with GHL.

- Conversion Rate Optimization: Identify bottlenecks where leads stall between stages and implement fixes related to cadence, reminders, form fields, or routing delays. Conduct structured tests on cadence, timing, messaging, and reminders, reporting results with data. Improve speed to lead on paid form fills, increase show and rebook rates, and reactivate dormant or disqualified records worth another attempt.

Required Qualifications

- Minimum of 3 years of expert-level hands-on experience with GoHighLevel, including troubleshooting undocumented behaviors.
- Proven experience managing or coaching sales teams with accountability for performance metrics.
- Background in sales management, sales operations, or BPO floor management focusing on quality assurance, adherence, and daily metrics.
- Demonstrated ability to clean up and maintain a CRM with over 1,000 records.
- Proficiency with sales stack tools such as PhoneBurner, Instantly, Apollo, Smartlead, or equivalents.
- Experience with automation platforms like Make, Zapier, n8n, or native webhooks.
- Strong analytical skills to identify and explain discrepancies in funnel metrics.
- Excellent written English for clear coaching notes directed at US-based closers.
- Reliable hardware, stable internet connection, and a quiet workspace.
- No concurrent jobs or client commitments.
- Full-time availability during US business hours, five days per week.

Preferred Qualifications

- Hands-on experience configuring GHL Conversation AI or Voice AI agents.
- Knowledge of email deliverability best practices, including SPF, DKIM, DMARC, domain warmup, inbox rotation, and list hygiene.
- Skills in SQL, advanced Google Sheets, or Looker Studio.
- Exposure to construction, accounting, or professional services industries.

This role is not a sales closer or business development position, nor is it a marketing role, as paid media is managed separately. It is also not an entry-level opportunity to learn GoHighLevel; expert proficiency is required from day one.