Amazon PPC Manager

Ecommerce Arena is a specialized agency offering comprehensive Amazon private label services alongside web and app development solutions. The team supports clients through every phase of the Amazon journey, including product research, private label development, listing optimization, launch strategies, and ongoing performance management. Alongside this, Ecommerce Arena creates user-friendly, brand-focused websites and feature-rich mobile applications that enhance digital presence and customer engagement. By integrating Amazon marketplace expertise with modern digital development capabilities, the company provides a seamless solution for e-commerce growth. Joining this team means contributing to the success of brands within both the Amazon ecosystem and the broader digital landscape.

Key Responsibilities

- Plan, execute, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and other ad formats, to drive sales and improve return on ad spend.
- Conduct keyword research, bid adjustments, and budget allocation to maximize campaign performance.
- Analyze campaign data regularly, prepare detailed reports, and provide data-driven recommendations to improve targeting and creative assets.
- Collaborate closely with product, marketing, and content teams to ensure PPC strategies align with overall business objectives.
- Conduct A/B testing to refine campaign elements and enhance effectiveness.
- Stay updated with Amazon advertising policies, trends, and best practices to maintain compliance and competitive advantage.
- Identify growth opportunities proactively and troubleshoot any performance issues.
- Maintain organized documentation of campaigns, results, and strategic changes for transparency and continuous improvement.

Required Qualifications

- Proven experience managing Amazon PPC or similar pay-per-click campaigns with strong digital marketing skills.
- Proficiency in web analytics tools to track performance, interpret data, and optimize ad spend and conversion rates.
- Experience in social media marketing to support integrated brand awareness and e-commerce initiatives.
- Expertise in lead generation to design campaigns that attract high-intent traffic and convert visitors into customers.
- Hands-on experience with Amazon Seller Central or Vendor Central, including campaign setup, keyword research, negative keyword management, and bid optimization.
- Strong analytical skills with proficiency in Excel or other spreadsheet software to build and interpret reports, dashboards, and performance summaries.
- Excellent written and verbal communication skills, capable of explaining complex data and strategies clearly and effectively.
- Ability to work independently in a remote environment, managing multiple campaigns and meeting deadlines in a fast-paced setting.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits

- Previous experience in e-commerce, marketplace management, or Amazon advertising is highly advantageous.
- Opportunity to work remotely within a dynamic and supportive team focused on e-commerce growth.
- Exposure to a diverse range of projects combining Amazon marketplace expertise with digital development, offering broad professional development.

This role offers a unique chance to contribute to a growing agency that blends Amazon marketplace mastery with innovative digital solutions, helping brands thrive in competitive online environments.