Amazon PPC Specialist (Supply Chain Knowledge a Plus)

GK Hair Professional is a globally recognized haircare brand with a presence in over 80 countries. We operate across multiple Amazon marketplaces and are seeking a highly motivated Amazon PPC Expert to lead and optimize our paid advertising efforts. This role requires a proactive strategist who will take full ownership of campaign performance while ensuring strict compliance with Amazon’s advertising policies. Fluency in AI tools and workflows is essential to drive efficiency and innovation in campaign management.

Key Responsibilities

- Develop, manage, and continuously optimize full-funnel Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Own bidding strategies—manual, dynamic, and rule-based—to achieve target ACoS, TACoS, and ROAS goals.
- Conduct weekly bid optimizations, daily negative keyword pruning, search term harvesting, and multi-tier budget reallocations.
- Proactively propose and test new campaign structures such as SBV, DSP, AMC, and contextual targeting, moving beyond legacy campaigns.
- Design aggressive launch campaigns for new SKUs to quickly capture ranking without exceeding target blended TACoS.
- Perform keyword expansion and competitor analysis to identify scalable growth opportunities.
- Structure campaigns by category, audience, and marketplace, aligning ad strategies with pricing and promotions.
- Utilize Amazon Advertising Console, Helium 10, Jungle Scout, DataDive, or similar tools to evaluate performance and conduct A/B testing on creatives, placements, and targeting.
- Manage budgets and pacing across marketplaces, including spend forecasting and profitability modeling.
- Model ad spend based on runway, lead times, and FBA stock levels to proactively throttle or scale campaigns.
- Collaborate with supply chain and inventory teams to synchronize campaign pacing with stock availability and incoming shipments.
- Ensure all ad copy, creatives, and campaign settings comply with Amazon’s advertising policies and content guidelines.
- Write SEO-optimized ad copy and work closely with creative teams to review assets for policy compliance before launch.
- Monitor ad rejections, policy warnings, and account health notifications, resolving issues promptly.
- Stay updated on Amazon Ads policy changes and adjust campaigns accordingly.
- Leverage AI tools to enhance campaign analysis, automate reporting, accelerate keyword research, ad copy creation, competitor analysis, and reduce manual PPC tasks for faster decision-making.
- Demonstrate a flexible, ownership-driven mindset, adapting to evolving business needs and embracing additional responsibilities as part of professional growth.

Required Qualifications

- Bachelor’s degree in Marketing, Business, E-Commerce, or a related discipline.
- Minimum of 3-4 years of hands-on experience managing Amazon PPC campaigns with proven ROAS and revenue growth.
- Proven ability to model ad spend around runway, lead times, and FBA stockouts to effectively adjust campaign spend.
- Strong working knowledge of Amazon advertising policies and content compliance requirements.
- Expert proficiency in Amazon Advertising Console and at least one advanced tool such as Helium 10, Jungle Scout, or DataDive.
- Demonstrated practical experience using AI tools for advertising optimization, reporting, or workflow automation, supported by concrete examples.
- Excellent analytical and quantitative skills, with the ability to build budget and profitability models.
- Strong written and verbal communication skills in English.
- High integrity, accountability, and meticulous attention to detail.

Preferred Qualifications and Benefits

- Competitive market salary package.
- Social security benefits including EOBI and Provident Fund.
- Punctuality bonus as part of the reward system.
- Opportunity to work with a globally recognized brand operating in over 80 countries.
- Clear pathways for professional growth and career development.
- Collaborative and supportive work environment fostering innovation and teamwork.

This role offers a unique chance to lead Amazon PPC strategies within a dynamic global brand, combining data-driven decision-making with creative campaign management. Candidates who thrive in fast-paced, evolving environments and are passionate about leveraging AI in advertising will find this position particularly rewarding.