App Store Optimization And User Acquisition Manager

i2Cube Soft is seeking a talented ASO & User Acquisition Manager to join our team in Lahore, Pakistan. The ideal candidate will be responsible for driving the growth of our mobile games through effective App Store Optimization (ASO), organic growth strategies, and paid user acquisition campaigns. This role requires a data-driven professional who can optimize app visibility, improve conversion rates, and manage advertising campaigns to maximize user acquisition and return on investment.

Key Responsibilities:
- Optimize app store listings including keywords, titles, icons, and screenshots to enhance visibility and appeal.
- Conduct thorough keyword research and competitor analysis to identify growth opportunities.
- Improve app rankings, conversion rates, and increase organic downloads through continuous optimization.
- Plan, launch, and manage user acquisition campaigns on platforms such as Google Ads and Mintegral.
- Monitor key performance indicators including Cost Per Install (CPI), Return on Ad Spend (ROAS), and overall campaign performance to ensure growth targets are met.

Required Qualifications:
- Proven experience in ASO specifically for mobile games or applications.
- Hands-on expertise in running and optimizing campaigns on Google Ads and Mintegral.
- Strong understanding of CPI, ROAS, keyword optimization techniques, and analytics tools to measure and improve campaign effectiveness.

Join i2Cube Soft and play a pivotal role in expanding the reach of our games globally by leveraging your ASO and user acquisition skills. This is an exciting opportunity to contribute to a growing company focused on innovation in the mobile gaming industry.