App Store Optimization (ASO) Expert - Remote part time

We are seeking a skilled ASO Specialist to join our team on a part-time, remote, and flexible basis. The ideal candidate will have proven experience managing and optimizing mobile applications on both the Google Play Store and Apple App Store. This role requires a deep understanding of ASO strategies, including keyword research, competitor analysis, metadata optimization, and app performance monitoring. The successful candidate will play a key role in enhancing app visibility, driving organic installs, and improving conversion rates through data-driven ASO techniques.

Key Responsibilities

- Manage and optimize app listings on Google Play Console and App Store Connect to maximize visibility and downloads.
- Conduct thorough keyword research and implement optimization strategies for both Android and iOS applications.
- Optimize app titles, subtitles, short and long descriptions, as well as keyword fields to improve search rankings.
- Perform competitor analysis to identify opportunities for enhancing app performance and visibility.
- Analyze keyword rankings, search visibility, impressions, conversion rates, and organic download metrics to inform strategy.
- Execute A/B testing on app icons, screenshots, feature graphics, and other store listing assets to determine the most effective creative elements.
- Continuously monitor app performance and identify areas for improvement to boost organic growth.
- Develop and implement comprehensive ASO strategies aimed at increasing organic installs and improving conversion rates.
- Track keyword movements regularly and prepare detailed ASO performance reports for stakeholders.
- Stay informed about the latest changes in Google Play Store and Apple App Store algorithms and emerging ASO trends.

Required Qualifications

- Proven professional experience in App Store Optimization (ASO) is essential.
- Hands-on experience working with both Google Play Console and App Store Connect platforms.
- Practical knowledge of ASO tools such as AppTweak, Sensor Tower, AppFollow, MobileAction, or other relevant research tools.
- Strong expertise in keyword research, competitor analysis, and metadata optimization.
- Solid understanding of app store algorithms and ranking factors.
- Demonstrated success in improving organic visibility, keyword rankings, and conversion rates.
- Excellent analytical skills with the ability to generate clear and insightful reports.

Preferred Qualifications and Important Requirements

- Prior hands-on experience specifically with AppTweak is mandatory.
- Candidates who have an existing AppTweak account and access are highly preferred and should mention this when applying.
- Ability to showcase previous ASO work, results, or app portfolios to demonstrate effectiveness and experience.

This role offers the opportunity to work remotely with flexible hours, Monday through Friday, making it ideal for professionals seeking a balanced work arrangement while contributing to the growth of mobile applications through expert ASO practices.