App Store Optimization Specialist - Remote part time

We are seeking a skilled ASO Specialist to join our team on a part-time, remote, and flexible basis. The ideal candidate will have proven experience managing and optimizing mobile applications on both the Google Play Store and Apple App Store. This role requires a deep understanding of ASO strategies, including keyword research, competitor analysis, metadata optimization, and app performance tracking. The specialist will play a key role in enhancing app visibility, driving organic installs, and improving conversion rates through data-driven optimization techniques.

Key Responsibilities
- Manage and optimize app listings on Google Play Console and App Store Connect.
- Conduct comprehensive keyword research and implement optimization strategies for Android and iOS applications.
- Optimize app metadata, including titles, subtitles, short and long descriptions, and keyword fields.
- Perform competitor analysis to identify opportunities for improving app rankings and visibility.
- Analyze key performance metrics such as keyword rankings, search visibility, impressions, conversion rates, and organic downloads.
- Design and execute A/B tests for app icons, screenshots, feature graphics, and other store listing assets to enhance user engagement.
- Monitor ongoing app performance and identify areas for continuous improvement.
- Develop and implement effective ASO strategies aimed at increasing organic installs and boosting conversion rates.
- Track keyword movements regularly and prepare detailed ASO performance reports.
- Stay informed about the latest changes in Google Play Store and Apple App Store algorithms and emerging ASO trends.

Required Qualifications
- Proven professional experience in App Store Optimization is mandatory.
- Hands-on experience with both Google Play Console and App Store Connect platforms.
- Practical knowledge and usage of ASO tools such as AppTweak, Sensor Tower, AppFollow, MobileAction, or other relevant research tools.
- Strong expertise in keyword research, competitor analysis, and metadata optimization.
- Solid understanding of app store algorithms and ranking factors.
- Demonstrated success in improving organic visibility, keyword rankings, and conversion rates.
- Excellent analytical skills with the ability to generate insightful reports.

Preferred Qualifications and Important Requirements
- Candidates must have prior hands-on experience specifically using AppTweak.
- Having an existing AppTweak account and access is highly preferred and should be disclosed during the application process.
- Ability to showcase previous ASO work, results, or app portfolios to demonstrate effectiveness and impact.

This position offers the opportunity to work remotely with a flexible schedule from Monday to Friday, making it ideal for professionals seeking part-time engagement. If you have a passion for mobile app growth and a strong background in ASO, we encourage you to apply and contribute to optimizing our app presence across major app stores.